If ya want to know how important marketing etc is in regards to a fighter being popular, look no further than Anderson Silva. The dude is a fucking buzzsaw. He doesn’t just defeat people, he puts them in the goddamn ground. Yet over and over again, the events he headlines have had the lowest PPV numbers of any division. Why? Who knows. Some say it’s because he no hablo english, but I really wonder how important that factor is. I mean, Tito can barely string together a sentence either and he’s always done fine. Plus, I’m a firm believer in the international language of violence (much more effective than esperanto).
Another possibility is that he’s just in the wrong division at the wrong time. While the depth of the UFC’s middleweight division might seem shallow, it’s pretty much an illusion created by the fact that Anderson Silva is lightyears above and beyond everyone else at 185. For that reason, I was hoping this rumor about Silva moving to 205 might come true.
Whatever the real reason is, one thing is for sure: Putting Anderson Silva vs Yushin Okami on a UK card in October is probably the best way to guarantee the worst PPV buyrate ever. While I will be tuning in just to see Okami get trounced, I doubt there are many people outside the hardcores who will feel the same way. Most mainstream guys have experienced what I like to call the “Okami Sleeper Effect” on various other UFC shows, so they know to stay the fuck away when they hear his name. That + UFC in UK + Anderson’s mysterious anti-draw effect = PPV buyrate death.