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Anderson Silva: what’s next?

If ya want to know how important marketing etc is in regards to a fighter being popular, look no further than Anderson Silva. The dude is a fucking buzzsaw. He doesn’t just defeat people, he puts them in the goddamn ground. Yet over and over again, the events he headlines have had the lowest PPV numbers of any division. Why? Who knows. Some say it’s because he no hablo english, but I really wonder how important that factor is. I mean, Tito can barely string together a sentence either and he’s always done fine. Plus, I’m a firm believer in the international language of violence (much more effective than esperanto).

Another possibility is that he’s just in the wrong division at the wrong time. While the depth of the UFC’s middleweight division might seem shallow, it’s pretty much an illusion created by the fact that Anderson Silva is lightyears above and beyond everyone else at 185. For that reason, I was hoping this rumor about Silva moving to 205 might come true.

Whatever the real reason is, one thing is for sure: Putting Anderson Silva vs Yushin Okami on a UK card in October is probably the best way to guarantee the worst PPV buyrate ever. While I will be tuning in just to see Okami get trounced, I doubt there are many people outside the hardcores who will feel the same way. Most mainstream guys have experienced what I like to call the “Okami Sleeper Effect” on various other UFC shows, so they know to stay the fuck away when they hear his name. That + UFC in UK + Anderson’s mysterious anti-draw effect = PPV buyrate death.

  • Garth Rampayja

    There’s no way they should have anderson-okami without one of the “irrationally popular” fighters on there, like chestnar or bisping.

  • MRC54

    I actually think you’re completely wrong with this one! The UFC hype machine just needs to work overtime on this one and they’ll have a real marketable fight. Anderson is usually a real humble competitor but has said over and over that Okami has “no honour” bacause of that crazy upkick KO nonsense. Telling a Japanese man he has no honour is basiacally the single most hourendously insulting thing you could do. You can edit together a super duper Okami one minute montage making him look like Bruce Lee and we all know Silva is the baddest man on the planet (if only the UFC had the rights to that Frickland KO!) and BAM! it’s sold. You’ve wrote about how you were sweating and shaking about the fact you thought Matt Serra might be able to beat GSP again and that it wasn’t a one in a million deal. This is the same thing, it’s even easier to sell to the UK fans because Silva basically made his name there in CAGE RAGE. Throw in an above par co main event (Shogun?) and a bit of Bisping and it’ll be business as usual for the UFC.

  • godzillad

    Look at the co-mains or opponents for Anderson’s PPV run:

    Sherk vs Florian
    Fought Travis Lutter
    Fought Marquardt
    Vera vs Sylvia
    Kongo vs Herring

    Not exactly a set up for success. Hell, his first fight was a UFN put together in six weeks so they can have a lead in for Blade.

  • Garth

    good points.

  • dignan

    In ALL seriousness.

    Silva vs. GSP at the end of the year.

  • Dr. Gonzo

    Yushin just needs to fucking turn it on!! What most people don’t realize is that he has finished almost all his fights but just waits until the 3rd round to do it. If he was as aggressive in the 1st as he was in the 3rd this wouldn’t be a problem.

  • MrNiceGuyMMA

    Anderson vs Okami would have to have some really big name fights before it.

  • el feo XIII

    Not sure it could do worse than 85. They just need to push the hell out of Anderson. The dude’s a killer.

  • RL Dookiefuck

    Fightlinker is just pissed that Okami knocked out their favorite washed up alcoholic.

  • Foojita

    Chris Leben Part 2 needs to happen!

  • Pontus

    Isn’t it time for another UFC on Spike soon?
    It would be great to have Silva vs Okami for everyone to see for free.

  • kentyman

    Silva vs. Leben part 2 would probably look a lot like Machete vs. Pig Carcass part whatever.

  • Steve

    Honestly, I think the UFC would be smart to use Anderson on their UK cards.

    1. Anderson can’t draw worth a shit (about 300K PPV buys)
    2. UK cards don’t draw worth a shit (about 200K PPV buys)

    3. Anderson is still extremely popular in the UK from his days as a wrecking machine in the Cage Rage promotion.

    If the UFC is going to get shitty PPV buys every time Anderson fights and every time they hold a UK card, they might as well minimize their losses by combining the two. That way, they can save guys like Chuck/Lesnar/GSP to pull massive PPV numbers in their North American shows.

  • fightlinker

    It could be argued that UK cards draw for shit because UK cards ARE shit. If they stopped being shit, then perhaps there’d be more buys?

  • E

    Perhaps another free Silva beatdown on Spike would help increase future buy-rates? Obviously they’d still want to hype the shit out of the fight, and Silva in particular, but getting more eyes on the “product” can’t hurt. Particularly when the “product” is an Anderson Silva ass beating.

  • jakey

    I’ll buy 5 ppvs to make the numbers up – anderson’s the man

  • Asa

    I still think they should feed Starnes to Silva on free TV.

  • Wu Tang

    Okami is good, STFU FOO.!!!

  • DannyP72

    I would complain but I just want a UFC in Birmingham :)

  • Steve

    Re: #14

    Linker, the reason the UK cards don’t sell is because of the time difference. Only basement-dwelling, Warcraft-playing hardcore fans are willing to watch MMA in the middle of a beautiful Saturday afternoon, and NOBODY is willing to pay $50 for a tape delayed PPV (with the possible exception of 15,000 hentai-addicted, anime-loving North American Pride fans jonesing for the days of tape-delayed Pride shows).

  • Zane

    I for one would much rather see him fight Chuck than GSP, I just think there are too many WW’s that could give GSP a fight that he needs to be challenged with. For Instance, Jon Fitch obviously, Thiago Alves with another win, A rematch with Serra if he can beat Hughes in NY, A rematch with Koscheck with a win over Lytle than a Marcus Davis or something. If Karo can win 2 in a row he deserves it, but after being finished by Alves he needs to prove himself. And last but not least Diego Sanchez and Mike Swick will both earn a crack at him if they keep it up. Diego wants him since he ran him out of Team Jackson, and Swick is way better on his feet than Serra and actually probably rank him in the top 3 strikers in the division. I am not sure we will see GSP defending the belt that many times before he gets caught considering how talented but twsited the division is. Hopefully he handles Fitch and some other fights can play out so we can get a real contendership started. THEN WE CAN TALK ABOUT 185 AND ANDERSON SILVA…..FightLinker, Who do you honestly think could handle GSP in the WW?

    Sorry I got so off topic from Silva!~

  • Every1sgotaprice

    I think the best thing for Silva would be to pair him vs. Okami with a solid co-main event. How about Silva/Okami with Hughes/Serra as the co-main event? Everyone knows at this point Hughes/Serra isn’t main event worth but with all the marketing the UFC did for this grudge match in the first place, it should be a pretty easy sell. Make these fights in Vegas in October, and tell Serra if he looks good beating Hughes he could get a 3rd shot a GSP early ’09 in New York (even though GSP would trounce him again).