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Bellator shacks up with younger, sexier MTV2

Bellator has been teasing us with rumors of a new TV deal for months now, and now they’ve finally announced where they’re going: not G4 or FX or FuelTV as previously speculated, but MTV2. This is a little interesting as MTV2’s past forays into sports have been limited to lingire football and Mountain Dew style XTREME crap, but Bellator head Bjorn Rebney seems pretty happy about the deal:

“There is absolutely no question our first choice was MTV2,” Rebney said today from Bellator’s Chicago offices. “It’s about who you reach and how reach them. There was no mistake in this deal or in this structure. TNT or USA or ESPN or FX or CBS or NBC or every TV station, the biggest concentration of men ages 12-34 is on MTV2. It’s the same demo that lives and breathes MMA.

“If you’re going to build a brand … in this space, where could there be a better home? There’s no question this was the No. 1 option.”

Here’s the good news: no more constant Fox Sports Net pre-emption of half the events, more shows per season, and interim shows between seasons so Bellator doesn’t disappear for months on end any more. Now the big question is if Bellator keeps the same production style they had for FSN or if they’re going to revamp it for the current MTV generation. Sure, there’s about a million ways they could stink the whole product up going that route, but past the fights (which have been generally great), the shows themselves were pretty dull and dreary. If the price we have to pay to have good non-UFC MMA survive is Bellator getting a Bully Beatdown style makeover, I guess it will at least be entertaining to make fun of.

  • Lesnar.Dancer

    Should make pirating easier at least.


    “Dull & dreary”… OK, I can see that, but PLEASE let’s not “fix” that with Japanese go-go dancers (hmmmm, maybe that’s OK ;), SF-style sparkler laden entrances or over-the-top WWE-style cage-side announcing (sorry Mauro… I’ve grown to appreciate you, but would not want to see your style duplicated.)

  • glassjawsh

    ^ i want it to have all of that

  • Reverend Clint

    mtv 2… havent watched it in like 4 years after they stopped making jackass

  • iamphoenix

    it’s been more than 4 years since they stopped making jackass, clint…unless you live in the past, and haven’t caught up to human time…

  • glassjawsh

    the only beef i have with jackass is that it spawned the uter puss dripping anal fissure that was viva la bam/wildboyz

  • FiveBoltMain

    Viva La Bam was horrible, but how dare you insult Wildboyz. That show was the bomb!! It was like watching Nat Geo, but with guys who didn’t care if they got hurt/injured.

  • Reverend Clint

    i get all confused with time anymore… seems like only yesterday I was watching wondershowzen in college with my drunk room mates

  • iamphoenix

    wondershowzen was the shit! I fuckin loved that show!! wildboyz was awesome as well…viva la bam was alright…another show Human Giant was the shit too. “I am Osama Vin Diesal” and then i laughed for years

  • DJ ThunderElbows

    I miss the Showzen.

  • Roxy

    So that means Bellator isn’t going under yet?

  • Reverend Clint

    i’ll give them 6 months before Baby Bjorn is calling it quits

  • Blackula Jonez

    Wonder showzen was the shit, was just talking about it at work a couple days ago, I wish Bellator still had an FX deal just becuase I don’t have mtv2 in HD.

    Oh well.

    Still can’t figure out why Clint is hating on free weekly prospect filled mma? But then complains about the few finishes he sees when the elites fight in the UFC, and scoffs at the squash matches Strikeforce provieds?

  • Reverend Clint

    just because i dont think they will last doesnt mean i cant appreciate a good free fight and im a huge pride fan, you know squash central