Rather than having 10 tiny sponsor logos on his shorts like half the other fighters in the UFC, BJ Penn just plastered a huge BJPENN.COM logo on his butt. Apparently this was a good idea, as he is currently #1 on Yahoo Buzz Sports and his website is so overloaded it’s going up and down more than Jenna Jameson at an AVN awards afterparty.
If there was one guy who came out of this finale looking very good, it was BJ Penn. He dominated the fight and looked very slick throughout. It will be interesting to see what the outspoken fighter wants to do with the clout he’s got at the moment. I wouldn’t count out a rematch with Georges St Pierre for first crack at the winner of Hughes/Serra. Now that would be fucking wicked.