There was a big commotion after the UFC’s big Cinqo De Mayo spectacular on FOX ended up faring not so bueno in the ratings department. Personally, I didn’t think of it as that big of a deal … if you’re gonna put on a Nate Diaz vs Jim Miller card you’re gonna get Nate Diaz vs Jim Miller ratings. His Holiness Dave Meltzer went so far as to call it an XFL level disaster, prompting a “He Hate Me” videoblog response from Dana White. “F*ck you, you downsized POS!” paraphrased Dana said. “You don’t know jack about ratings!”
And while it is true that there are many important intricacies to consider when it comes to evaluating ratings, there’s still one solid truth: high numbers are better than low numbers, and too many low numbers are bad news. So it was with some trepidation that fans watched as UFC on FOX 4 took shape with Brian Stann vs Hector Lombard at the top of the card.
While I’m no Brian Stann hater (any more) and Hector Lombard in the UFC gives me a boner, I also spend several hours a day seven days a week writing exclusively about man grappling. The average North American schlub does not, and I can guarantee they have no idea who Lombard is and aren’t fist-pumping with excitement over a Stann led card. Anyone who’s got something better to do than trim their toenails isn’t going to stay home that night on the UFC’s account.
Still, even if it’s drawing power was a little shaky on paper, it was one of those near guaranteed awesome fights. So it is with sadness that I report another victim of the gypsy curse: Brian Stann is OUT. Who can step in? WHO KNOWS!
The UFC’s last rabbit out of the middleweight main event replacement tophat was Rich Franklin, which gives you an idea of what they’ve got left roster wise. Paul Harris is free. You could pull Michael Bisping out of that totally whatever Boetsch fight at UFC 149. Or get really creative, turf the Lombard fight, and see if Shogun wants to headline the next UFC on FOX card.
There are options … some good, lots meh. Fortunately for the UFC, they’ve now got an even better excuse for low ratings than the Avengers premiere. And it really isn’t the end of the world if the UFC has another underwhelming ratings performance … FOX is in this for the long haul. And by long haul I mean they’ll put up with at least a few more terrible numbers before putting the screws to the UFC.