Okay, so my original post about the UFC/Bud deal wasn’t exactly Pulitzer prize winning material. Here’s take two for y’all:
It’s in the UFC’s book of standard operating procedures: if a competitor is having a press conference, you have your own. This takes away attention from theirs, even if you’re just doing something lame like announcing Brock Lesnar when everyone already knew that was happening anyways.
This time the UFC was trying to yell loud enough that no one would notice that EliteXC had landed on CBS. And while it might have worked to a degree with the mainstream media, everyone in the know isn’t fooled. Although I will hand it to the UFC … their news was pretty big news too:
This spring, millions of Ultimate Fighting Championship fans will see a new heavyweight take the center of the Octagon. Today Anheuser-Busch and UFC announced that Bud Light, the world’s best-selling beer, will become the new exclusive beer sponsor for the UFC.
Bud Light’s three-year deal with Zuffa, LLC, owner of the UFC brand, makes the American-style light lager with superior drinkability the exclusive beer sponsor of the UFC – the world’s premier mixed martial arts organization.
It’s great that the UFC has landed the elusive ‘blue chip sponsor’, as Zach Arnold likes to call it. Although I do wish we weren’t stuck with Bud Light as the official beer of the UFC. I don’t really know if there’s any beer out there that’s more vaginal than that. Maybe there’s a beer in a pink can called “Le Suck” I don’t know about or something?
The UFC deserves a beer as mean as the sport – one that knocks you the fuck out, that’s like drinking fucking death in a can. Mickey’s was great that way because it was strong and trashy, the way a good mixed martial arts brew should be. I pray that they’re still going to be around on the technicality that they’ll be the “Official Malt Liquor of the UFC”.