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Dana White has once again gone and begun to sell up something that will probably won’t live up to the hype:

There’s something no one else has heard. You have no idea some of the stuff that we have planned. I’m going to make an announcement next week that is going to blow people’s minds. That deal is done, but my employees don’t even know yet. I’m renting out a place next Thursday and I’m going to tell them. Then we’ll make the announcement later that day. It’s an indicator of where this business is going over the next five years.

I’d just like to remind everyone that prior earth shaking announcements from the UFC included Brock Lesnar, 32 fighters on TUF instead of 16 and a deal with Budweiser. While a new big sponsor is a big deal for Dana’s bank account, I never really understood why I should give a shit. Is Budweiser going to cover 5 bucks off the price of a PPV? No? What … they increased the price of PPVs after that? Well that sucks.

Suffice to say these announcements have underwhelmed before. But once again I can’t help but find myself getting hyped up. The way Dana describes his plan to take all his employees out on Thursday to tell them what’s up makes me think big things really might be going on. Back when I actually worked a day job, we all got taken out to a dinner to find out the cool company we’d worked for had been bought by Douche Inc. So perhaps this is something else like this … another billionaire throwing his hat in the ring?

  • John Griffin

    Wasn’t this is regard to who Chuck is fighting in September?

  • Captain

    zomg do you think it has something to do with rumors about ufc buying pride!? it’s gonna be like a superbowl of mma!!!

  • Denton

    The only thing that could live up to the hype is if Dana announces that he signed Chuck Norris.

  • Roxy

    Women’s fights!?!?!?!


  • Omomatta

    Is it a co-promotion with Affliction!??

  • Tom K

    It’s either fight nights on ESPN or Dana is instituting a division for people who can use the F-word the most in a single sentence… and is crowning himself champion.

  • x5BoltMainx

    It’s probably going to be Chuck fighting in Atlanta in Sept.

  • Preach

    Most probably the long-rumored deal with NBC-U is done, with NBC-U becoming a (minority) shareholder, and the UFC running shows on NBC, USA and Telemundo…

  • MacDaddy

    I think they have a network deal to show UFC 87, which would explain why that card is so stacked and why Lesnar is on it.


    Dana’s the first person to actually see “SpikeHD”.

  • cyph

    UFC network deal. It has to be it. What else could entice White to rent a place to throw a party?

  • Flynn

    I know what it is.

  • Procannonfodder

    Maybe he whored his company out to a new equity partnership with….Vince Mcmahon..

  • micjasbro

    its about a show in Australia or Gemany or Mexico even (Worldwide)

  • Swedish guy

    He’s selling. UFC is going Dow Jones on y’all.

  • Amy Robinson

    Hmm, can anyone say Randy?

    I can dream, but honestly other than that, signing Fedor, or actually selling the UFC I can’t really think of anything that would justify such big hype.

    My guess would be a deal with HBO or Fox. Or very unlikely NBC, they might be interested being so desperate, see Celebrity Circus.

    But seriously, half-assed promoted EXC already broke the network tv barrier so that greatly devalues that accomplishment for the UFC. A fat old boxing smuck who walks around in pajamas and has been promoting for like one year beat the UFC there, I wouldn’t want to highlight that occurance.

    And really what were Dana’s last earth shaking annoucnments- signing Lesnar? A gimmick move. More TUF fighters? Pretty much the last thing that show needs. Bud deal? Whoopee, Miller Lite sponsored the UFC just a few years ago, its kinda old news.

    I’ve grown extremely skeptical with any of the UFC’s big announcements, they’re seriously slipping down on par with the IFL’s sport-changing engineering marvel hex ring.

  • cheezeypoof

    Fedor vs. Jean Claude Van Damme!

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