I suppose it was only a matter of time before more companies realized there’s a bit of a sheep-like consumer mentality they can tap into with MMA. Now we’ve got magical bracelet manufacturers sponsoring fighters like Court McGee. Via a press release:
Driven by a passionate work ethic, and a strong desire to constantly advance, McGee is utilizing EFX Performance products, to improve his balance, reflexes and stamina.
“My fight this past weekend was a true test of my ability, but most of all my resolve. After a flash knockdown in the first round, my equilibrium was tested, but I was able to recover my balance noticeably quicker thanks to EFX’s holographic technology,” said McGee. “EFX is the only thing I use to help increase my balance and stamina, the proof that it works for me was evident that night.”
EFX Performance is a leader in holographic performance technology around the world, and their bracelets and necklaces are beginning to be noticed more ubiquitously in the MMA arena.
So how the hell does a cheap silicone bracelet with a hologram sticker help you in the cage exactly?
We are all surrounded by a naturally occurring energy field that constantly reacts to both internal and external influences. When this field is disrupted, the body’s performance and responsiveness is compromised, similar to a precision instrument being out of tune. Conversely, when these frequencies are nurtured, muscles relax, blood flow increases and tension abates.
EFX’s holographic technology contains algorithms and frequencies that interact positively with this energy field in both humans and animals at the cellular level. When placed near the body, especially at key energy centers such as the hands and feet, EFX’s products will harmonize with the body’s naturally occurring bioelectric frequencies.
Or it will do nothing but help EFX harmonize itself with the 30 bucks you spent them buying this pseudoscience piece of shit.