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EA just bought the UFC’s video game rights

E3 is going down this week and out of the blue comes the interesting news that Electronic Arts now owns the rights to develop UFC video games. From the press release:

Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand.

“We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,” said Andrew Wilson, EVP and Head of EA SPORTS. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”

Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

“We’d like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we’re excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world,” said UFC President Dana White. “There’s no one better at creating authentic sports videogames than EA SPORTS, and we’re excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences.”

What’s fun about all this is it wasn’t a case where the UFC’s deal with THQ was up and Dana decided to go with EA for a better deal. Nope! Rather, EA went and bought the rights from a financially shaky THQ for an ‘undisclosed cash payment.’ So now Dana White is now in a position where the people he was ‘at war’ with now own the rights to develop UFC games until 2018. Not like that is going to result in anything other than a few awkward meetings. Dana has buried the hatchet with many people in the past, and EA is more about quarterly profits than dick swinging contests. Ah money, the universal peace maker.

  • Reverend Clint

    probably let the president of EA bang Arianny in the ass

  • DJ ThunderElbows

    “Ass?”  You use this word, Clint, but I do not think it means what you think it means.

  • Reverend Clint

    man ass is still ass bro

  • DJ ThunderElbows

    I’ll take your word on that.

  • Reverend Clint

    your damn right you will

  • kvelertak

    EA ruins games

  • OpenPalmClosedMind

    Yeah, like they’ve totally been ruining FIFA.  Wait…no they just keep making it better.  

  • iamphoenix

    Interesting details regarding the future of this game…found this at http://www.gamespy.com/

    “Under EA Sports vision, the UFC videogame will be more realistic, bringing the gamer in full control of their fighters careers and health.
    The game starts off with your newly created fighter in the doctors office, wearing nothing but a hospital gown. The doctor will ask you a series of questions regarding your diet, workout regimine and much more. Upon completetion of this first level, no matter what you answer the doctor will treat you for Testosterone Replacement Therapy. Just like in real life, your UFC fighter will apply for Theraputic Use Exemption for your crippling disease.
    Now that your UFC fighter is jacked full of ‘Roids, it’s time to hit the weights in the all new virtual UFC Roid Gym featuring Hall of Fame Roiders Ken Shamrock, Alistair Overeem, Nate Marquart, Chael Sonnen, Dan Henderson and Randy Couture to assist you in your new Roid Workout Regime. In this level, tap the ‘A’ button whenever your testosterone levels get too low to refuel your balls with Man Power.”

  • http://www.bjj-gi.co.uk/ Brazilian jiu jitsu Surrey

    Hello to all, the contents present at this site are genuinely amazing for people knowledge, well, keep up the good work fellows.

  • epic

    well done, phoenix. I’m hoping if you have the Playstation Eye, you can then make your excuse video to share in the Community mode.

  • Luka Magnotta

    ↑↑↓↓←→←→BA  unlocks TRT mode

    Doing nothing unlocks Mazagatti mode

  • Blackula Jonez

    Heisphoenix wins, and BJJ Surrey seems to be some kind of bot…or English is its second language.

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