The numbers are out for EA’s MMA game sales and ho-lee shit are they ever bad. Via the Garv:
The game sold just 45,000 units in its release month, according to an article at GameIndustry.biz that references a report by analyst Cowen & Company. To put this in perspective, the original UFC Undisputed 2009 sold over 1 million copies across PS3 and Xbox 360 in its first month of release according to market research firm NPD , and even the rather lukewarmly received 2010 edition managed 413,000. The poor sales do not seem to be limited to North America, either, as Chart Track numbers for PAL territories show the game failing to crack the top 20 in its debut week.
So basically Undisputed 2010 – which did so poorly, THQ switched it from an annual to once every two years – still did 10 times better than EA MMA. Not that this should surprise MMA fans … we’ve been watching companies like Affliction and EA crash up against consumer apathy for non-UFC products for the past five years.