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EA MMA tanks

The numbers are out for EA’s MMA game sales and ho-lee shit are they ever bad. Via the Garv:

The game sold just 45,000 units in its release month, according to an article at  that references a report by analyst Cowen & Company. To put this in perspective, the original UFC Undisputed 2009 sold over 1 million copies across PS3 and Xbox 360 in its first month of release according to market research firm NPD , and even the rather lukewarmly received 2010 edition managed 413,000. The poor sales do not seem to be limited to North America, either, as Chart Track numbers for PAL territories show the game failing to crack the top 20 in its debut week.

So basically Undisputed 2010 – which did so poorly, THQ switched it from an annual to once every two years – still did 10 times better than EA MMA. Not that this should surprise MMA fans … we’ve been watching companies like Affliction and EA crash up against consumer apathy for non-UFC products for the past five years.


    That sucks, it’s a fun game too. Shame.

  • CRM_Stephen

    Maybe if you didn’t have to simulate 4 months of contract negotiations to use Fedor in the Play Now mode…

  • Tanhauser

    the game industry is a bunch of whores.

    UFC is one hell of a brand though.

  • FiveBoltMain


  • Reverend Clint

    maybe if the fighter looked less like the alternate reality mongolid versions of fighter no one gives a shit about people would have bought it

  • GoldenArms

    The game scored a good rating in the Game Informer mag I have sitting in the bathroom, better than the latest ufc game. Xmas is coming around the corner…


    You fags still play video games?

  • frickshun

    I play w/dolls.

    What I mean is that after I kill transient hookers, I sew their mouths closed & jam little pieces of broken mirror in their eye sockets so they look “alive”. Then I have volatile relationships w/them til they completely decompose.

  • agentsmith

    ^^ Wow.

  • fightfan

    I always wondered why Dana wasnt stopping all the EA mma game commmercial during TUF, on Versus, during Spike UFC events, directly after commercials for UFC ppvs, etc, etc…

    I thought SPIKE and Versus were pro UFC 100%. But I guess if EA mma are doing that poorly and losnig money, Dana is letting this one slide and letting them lose more by marketting the shit out of something that is already losing a lot of money

  • subo

    Guess they shouldn’t have laughed Dana and company out of the room.

  • RaginAsian

    Maybe I’ll consider picking it up when it hits the Under $10 Bargain Bin. Or I’ll just keep playing my roommate’s pirated version. Which I haven’t played since the day it came out.

    Best $0 I ever spent.

  • iamphoenix

    i probably would have bought it. you know, if i had 360, and a tv.

    but the game just looks stupid.

  • DJ ThunderElbows

    Why would I buy a game where all the impact is taken out of a high-impact sport by shitty fucking animation? Why would I pay to stare at shitty animation for hours?

    Movement and timing are the most important parts of a game like that.

  • P W

    They should have gone the old fashioned we-didn’t-get-the-license route and named fighters PJ Benn, Pierre StGeorge, Lock Besnar, and so on.

    Just kidding.

  • iamphoenix


  • theinsaneoneJustinMcCully

    ^ One of the game’s fighting styles was Hawaiian Prodigy.

  • frickshun

    The toad style is immensely strong and immune to nearly any weapon.

  • subo

    P W – I actually would have respected that.

  • CAP

    Sweet. Should be able to grab it on the cheap soon!

  • unclefesterdanawhite

    EA MMA was a much better game than UFC Undisputed. UFC Undisputed got stale when 2010 came out. I didn’t enjoy it. Career mode bored me to tears and I much preferred EA MMA’s gameplay (though I never really liked the Fight Night style right analog stick strike control. But you can switch to using buttons for strikes in the control options). EA MMA’s career mode was more fun and a lot less tedious (having to go through all those stupid sparring sessions in Undisputed).

    I did rent EA MMA (and UFC Undisputed 2010 for that matter. Bought 2009 in summer 09) so I didn’t help EA much revenue-wise anywhere as much as buying the game. But I rent most of the games I play nowadays anyway and there’s no way I’m buying a game I was done with in a week (played through career mode twice and some online).

    I was expecting EA MMA to put up more respectable numbers given the strength of the EA Sports brand. But it looks like the EA Sports and solid critical reception (IGN thought it was better than Undisputed. GameSpot didn’t but they still felt it was a good game) aren’t enough to carry a game. The message is clear. MMA, whether it be actual events or videogames, can’t sell without the UFC brand.