There’s not going to be a lot of movement regarding the Bellator vs Eddie Alvarez situation until the case returns to court. But it looks like Eddie’s team is compiling evidence showing the significant financial difference between the UFC offer and Bellator offer. First up, established PPV numbers:
MMA Fighting and the Wrestling Observer’s Dave Meltzer has filed a certification of UFC PPV numbers in a recent filing in the Eddie Alvarez-Bellator lawsuit. Meltzer, filing on behalf of Alvarez, attests to UFC PPV buy rates and makes an estimate on buy rates featuring GSP and Jon Jones.
Notably, in the January 24, 2013 certification, he testified that cards headlined by GSP average 770K PPV buys excluding UFC 100. Jon Jones’ average between 500-525K buys. His Certification also includes a breakdown of UFC PPV buys over the last 3 years. The premise is that Alvarez would have appeared on a card which headlined GSP or Jones.
In the Certification, he indicates that he is “one of the best, if not the best, source of pay per view buy rates in mixed martial arts.” Meltzer states that he has reviewed the Declaration of Ray Longboard as it relates to Mr. Longboard’s opinion that Alvarez would not have received 200K PPV buys if he were to appear on a UFC PPV. Mr. Longboard’s Declaration was filed in conjunction with Bellator’s opposition brief to Alvarez’s request for a preliminary injunction.
Meltzer states that the UFC has averaged between 450K to 475K PPV buys over the last 3 years. Only twice did the UFC draw 200K or below in those 3 years according to Meltzer.
No word on if Meltzer also included a history of non-UFC pay per view events – specifically their failure to come anywhere close to the numbers the UFC gets on a monthly basis. Next I expect Professor Obvious to file a paper explaining the difference between SpikeTV and FOX, while Inspector No Shit’s report on differences between the promotions in fame and sponsorship money is due sometime by the end of the month.