Wow, it’s a good time to be a middle-tier MMA organization, apparently. Not only does Bellator claim to have a sweet new deal with an anonymous TV partner, but now Shine Fights (the ones who got raped by boxing earlier this year and then had that event where half the fighters fell through the ring ropes) says they do too!
Shine Fights COO Jason Chambers revealed the news to MMAWeekly.com in an exclusive interview on Tuesday.
“For all intensive purposes we’ve come to an agreement,” Chambers said about the new TV deal. “It’s just a matter of dotting the “I”s and crossing the “T”s.”
While Chambers stopped short of naming which network would get the rights for Shine Fights, he did say it was a recognizable name that fans of MMA will be able to access with ease.
“It’s definitely a network that everyone will be familiar with,” Chambers disclosed. “It’s a network that I think is the right size and the right scope for where we are.”
The deal that will see Shine Fights hit free TV will be similar to the current package the UFC runs prior to their pay-per-view offerings.
“We’ll be announcing in the next few weeks who that television partner is, we have a great relationship with them now. We’re going to give them some free content, that’s one of the things I think the UFC has done exceedingly well. They’ve built their pay-per-view model off of the exposure they got off of Spike TV, and they’re able to leverage their branding,” Chambers said.
Any guessing would be pure speculation, but Fox Sports Net always seems on the lookout for some MMA content to preempt, and G4 still wants to reposition itself as another SpikeTV. Here’s hoping this new TV deal comes with some sort of production help because Shine still has a way to go before their PPV product adds a professional gloss to events instead of inadvertent comedy relief.