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Fan Expo Canada picks a fight with the UFC

Once upon a time, fan expos were by fans for fans. Then a lot of money started getting made so corporate douchebags came in, pushed out the little guys and destroyed the spirit of the movements. Sure, events may be bigger and better in some ways now, but it’s like comparing Woodstock 69 to Woodstock 99. The greed and rapes take away a certain je ne sais quoi, I feel.

So I’m happy to report that one such corporate fan expo is about to get it’s comeuppance. Fan Expo Canada has just filed a last second injunction against the UFC Fan Expo because as far as Fan Expo Canada is concerned, their use of the generic term Fan Expo in their name means no one else in Canada can say they’re having a fan expo of their own.

In a surprising turn of events, a new conflict has popped up in the increasingly competitive world of North American pop culture conventions as Hobby Star Marketing – operators of the Toronto Fan Expo convention – have filed an injunction against Zuffa LLC – the operators of the Ultimate Fighting Championship league – and convention company Reed Exhibitions over the name of this upcoming weekend’s “UFC Fan Expo” show in Toronto.

In the federal court statement obtained by CBR News, Hobby Star has filed for trade-mark infringement on the name “Fan Expo” as well as the slogan “The Ultimate Fan Experience” and the web domain The papers were filed in a Toronto federal court and make no mention of previous UFC events labeled as “Fan Expos” such as a London, England event last summer, nor do they mention anything about the company’s potential plans for a Fan Expo in Las Vegas this summer. This is likely because Hobby Star only have the “Fan Expo” trademark registered within Canada.

Why am I happy about this? Because I’m pretty sure Fan Expo Canada didn’t realize that the UFC has a gigantic legal team of Bad Motherfuckers one phone call away. To put it into terms the nerds at Fan Expo Canada can understand, they just picked a fight with the Jocks and are gonna get their asses kicked so hard they’ll be sneezing lunch money out their noses for the next three months.

It’s rare that we get to see the UFC’s legal team in action against someone we don’t sympathize with. Usually their destruction is directed towards former fighters, favorite websites, or other promoters. So in this case I’m going to try and enjoy the destruction. Fuck Fan Expo Canada for trying to steal the words ‘fan expo’ from everyone. And fuck them for waiting until the last second to file this injunction. They deserve what’s coming to them.

  • Predator8u

    We see nearly the same on eveything it seems. No Logo goes into that argument.

  • frickshun

    Hahahahahaaha. Fucking idiots. There have been “fan expos” all over for decades. That’s like trying to lay claim to the words “octagon” or “As Real As It Gets”……wait, what?? Zuffa DID do that?? Oh fuck me. This is the definition of irony.

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