You’ll remember that we were quite confused as to why Fedor would be suing a Honey drink manufacturer over a commercial that he clearly agreed to star in. After all, the dude drank that honey and said “Mmmm Fedor likes it” in Japanese! Well, Russian MMA has an interview translated from Korean with more details on how that whole situation came about:
Question: There’s a legal battle involving a Korean TV commercial featuring Fedor. “Association D” and “company N” claimed that the commercial aired with the permission of you and Fedor. We would like to know your side of the story.
Vadim Finkelstein: We never gave permission to anybody. We only asked the president of “association D” to find sponsors who are willing to work with us. We only gave him the role of looking for sponsors. But we eventually found out that the man wasn’t a trustworthy person. He didn’t keep the faith so that’s why we filed a lawsuit. The only thing we worked on together was holding an M-1 event once. We haven’t done anything together besides that. I was doing an interview while they were filming the honey commercial and someone claiming to be a sponsor of the event took Fedor somewhere, handed him a bottle of honey, and filmed the commercial. Occasionally we allow photo taking and filming when sponsors intend to use them for personal purposes, but we never give them broadcasting rights. We never signed any contract. That’s why we’re going to court. If we did, we wouldn’t be in this legal battle. This is being dealt with by VQ Holdings, which represent us in Korea. We have severed ties with “association D.”
I love how it seems like Fedor is a helpless man-child when daddy Vadim is off doing interviews and such. Take your eye off that guy for a few seconds and he wanders off and films a honey commercial! Fedor probably didn’t even know what he was being asked to say. It’s too bad they didn’t make him say all sorts of outlandish shit, the same way Quinton Jackson does to all his Japanese fans.