The majority of Fedor’s fights of late have occurred outside the ring, although some of them are just as retarded. Up there with “fighting a big fat guy” and “fighting a Korean giant” is the latest: suing a Korean honey drink maker over his image.
South Korean prosecutors indicted the local chief of a Russian martial arts agency for fraud Monday after he allegedly used the publicity rights of Fedor Emelianenko, the famed Russian mixed martial arts fighter, without consent.
Emelianenko filed the suit early this month over a “shoddy” honey commercial that went on air on Korean cable television featuring his image. The world heavyweight champion sought 1.55 billion won ($1.6 million) in compensation from the president of Korea Sambo Federation and the head of a local apiculture agency whose honey product the commercial promoted.
The Seoul Central District Prosecutors’ Office charged that the local Sambo chief, whose name could not be identified because he is on trial, received 22 million won from the advertisers in 2006, claiming that he owned the exclusive right to locally use Emelianenko’s identity for commercial promotion. He was only entitled to a one-year negotiation right with Emelianenko and was yet to sign the real contract granting him the fighter’s publicity, prosecutors said. The man was indicted without physical detention, said Lee Tae-gwan, a prosecutor in charge of the case.
What interests me here is that Fedor’s in the damn commercial drinking the damn honey. How exactly is it that they’re using his likeness without permission when they filmed him for the commercial? Seems a bit fishy to me. My only guess is the Korean honey people payed for Fedor’s custom footage, but not the actual sambo footage. Is there anyone out there who involves themselves with Fedor’s management that doesn’t end up getting fucked over?