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Feeling Fox’s love

More proof that FOX isn’t just on the MMA bandwagon … they’re on the MMA warwagon:

“We’re jumping on this thing and making a big a deal out of it as we can,” Fox Sports president Eric Shanks said today during a conference call announcing the event’s headliner, a heavyweight title fight between champ Cain Velasquez and challenger Junior Dos Santos. “Guaranteed, we’ll be promoting this across all of our sports and all of our entertainment properties leading up until the 12th.”

UFC on FOX takes place at the Honda Center in Anaheim, Calif.

Shanks said the pre-event festivities will include a Super Bowl-style tailgate event and red carpet extravaganza featuring “every star in Hollywood and every dignitary that we need to get out there to launch this thing.”

Compare this to CBS’s tepid support for EliteXC and Strikeforce back in the day. A few commercial spots and Kimbo at the Country Music Awards. If only there was a way to convey in writing the sound of a slow sarcastic clapping…

  • Reverend Clint

    about time a real network put the effort into MMA

  • theinsaneoneJustinMcCully

    UFC did the sport right

  • Letibleu

    clap

     

     

     

     

     

     

     

     

     

     

     

    clap

     

     

     

     

     

     

     

     

     

     

     

    clap

  • iamphoenix

    ive been bored today.

     

    and rupert murdoch showing his support for the UFC as well.

  • Billytk

    I’m holding off judgment on the FOX deal until I find out for sure if all the “events” are going to be just single fights, especially since I’m sure the UFC won’t always put a PPV main event as the Fox fight

  • G Funk

    LMFAO!

  • kwagnuth

    I’m on the fence too one hour is fuckin lame. Great fight to air but to put so much promotion behind a one hour show just doesn’t make sense to me.

  • Reverend Clint

    its a toe in the water… just wait until the UFC & FOX are taint deep

  • DJ ThunderElbows

    Holy shit guys it’s a network show for the first time in UFC history.  It isn’t even one of the contracted shows either, so there’s still four to go.  This is the test run.  I can’t believe some of you cats aren’t even positive about this step in the sport’s progression.

  • Letibleu

    Just noticed G Funk has this as an avatar. Nice.

    Some people say “ill wait and see” and when it works out they say “I told you so” which changes less than nothing in my life. Its happening and how people feel about it wont change a thing.

  • Letibleu
  • glassjawsh

    ugh dick stockton….

  • G Funk

    Sweet. And they gave ‘em a plug for the PPV. I wonder if they’re gettin a piece o dat?

  • CAP

    Shits gonna blow up! I used to watch all the HW boxing matches with my dad growing up and this is one that I will urge him to watch, he’s not an MMA fan. Two exciting legit top level Heavies, undisputed #1 fighting #2. It should be an easy sell and these guys should deliver.

    It’s cool that they are going to give them the “superbowl red carpet” treatment but that is the shit I avoid when leading in to the big games. That shit annoys me but the casuals must eat it up cuz they keep force feeding it. I’m tuning in to watch the event not the fluff. Maybe I have just seen it too many times but it should have a different vibe.

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