The Culinary Union isn’t the only dopey association with an axe to grind with the UFC. Enter ALCOHOL JUSTICE – The Industry Watchdog, who have just sent out a press release trying to pressure Bud Light into dropping their sponsorship of our “brutally violent human cage-fighting sport.” From a press release:

As the primary sponsor of the Ultimate Fighting Championship (UFC), Anheuser-Busch InBev (ABI) is delivering harmful content to millions of underage youth. At center stage is the ever-present Bud Light logo, imbued throughout all of UFC’s violent events, including live fights, Pay-Per-View, and television broadcasts that reach 354 million homes worldwide. These homes are filled with children!

In addition, millions of UFC fans of all ages have access to live streaming of fights via Facebook, and limitless YouTube videos of bloody fights, promotions, and “pornohol” such as Bud Light Lime ads featuring UFC “Octagon Girl” Arianny Celeste topless, underwear-clad and rolling around in a bed of limes.

Mmmmm … pornohol. It gives me major arousalthirst. From another press release:

“We expect upset shareholders at Wednesday’s annual A-B InBev meeting to demand stronger action from the management, perhaps even an immediate end to UFC sponsorship,” said Bruce Lee Livingston, Executive Director/CEO of Alcohol Justice. “Shareholders don’t want to be associated with a bloody sport that denigrates women and the LGBT community.”

Oh look at that, the old ‘UFC hates women and gays’ trope. And now back to that filthy scandalous pornohol…

Additionally, Alcohol Justice announced today its intent today to file a US Federal Trade Commission complaint and a Beer Institute complaint against sexist and sexually charged UFC advertising by A-B InBev. “The Bud Light ad in question is disgusting, and typical of their cage-fighting sponsorship advertising campaign,” added Livingston.

Bud Light using sex to sell alcoholic beverages? Why I never!