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How Strikeforce ended up for sale

One of the reasons people were so damned surprised by the sale of Strikeforce to the UFC was that no one knew the promotion was even for sale. When asked how the deal was put together when so many people had fingers in the Strikeforce pie, Dana White responded “We just went to the people who could get it done, and we got it done.” It turns out that those people were Silicon Valley Sports & Entertainment, Scott Coker’s partners in the promotion.

According to the “San Jose Business Journal,” Strikeforce generated $30 million in revenue for the 2010-2011 fiscal year.

“Silicon Valley was relatively happy with the returns but didn’t want to take it to the next level,” one source said.

But another source said the sports franchise had been losing cash and had grown skittish with its investment.

And what had them looking for a way out? Don’t be too shocked, okay?

Elsewhere, Wrestling Observer writer Dave Meltzer is reporting that the financial relationship between Strikeforce and M-1 Global proved so burdensome to the former that they were forced to seek outside funding, allowing potential buyers in.

Interestingly enough, it sounds like Scott Coker tried to stop the sale of Strikeforce by buying up Silicon Valley Sports & Entertainment’s part of the business:

Sources confirmed Coker, the current Strikeforce CEO, attempted to wrest control of the brand, but in the end was unsuccessful. Instead, an agreement to sell Strikeforce’s licensing rights, fighter contracts and video library closed with the UFC on Thursday or Friday.

Which might put Scott in a similar position to Showtime in that he’s being left to deal with the hand he’s been given, whether he particularly likes it or not. He goes from being part owner of Strikeforce to a Zuffa employee who’ll run the promotion for as long as he keeps the higher ups happy. Considering he’ll now be the go-between for all the parties that hate his new bosses’ guts, it should be an oh so fun job.

  • Mixed Martial Adam

    wow – Fedor (indirectly) killed yet another promotion. What’s the body count at now?

  • Reverend Clint

    Fedor=MMAIDS its doesnt directly kill but softens you up for something else

  • Predator8u

    RYAN the “Don’t be too shocked, okay?” article was… PERFECT. It pulled no punches and just stated the truth’s like…

    1.But with Zuffa owning Strikeforce now as well, any fighter electing not to take up a UFC contract will also likely find the Strikeforce door closed to them…Bellator will gain, they got Viacom in their corner, hopefully?.

    2. Strikeforce’s deal with Showtime has two years left to run and so for the next two years, Strikeforce effectively becomes what the WEC used to be. It serves as somewhere for the UFC fighters it doesn’t want to outright discard but doesn’t want for the UFC, and it serves to block another promotion making a home on the Showtime network in key slots currently occupied by Strikeforce.

    3. Just blatantly saying in two years, Strikeforce will cease to exist. I love honesty/reality:) you dont get much of that in usausausausa

    4. I love how Dana always said that WMMA would never happen in the UFC, but now HE owns the number 1 promoter of WMMA.

    Along with stating, What my personal theories are which is that the sports expanding enough that StrikeForce could possibly be used as a B-League on ShowTime or CBS(now that UFC NAMES could be involved?).Imagine Brock Vs. Cain 3 on CBS “that would be gigantic”. Then for the belt matches you got your $45 PPV(with have never purchased, $45 fuck U!). But really I think this is good for ZUffA/abu Dhabi DEvils BANK accounts in the corporately engulfed future. but not us Fans.


  • rickards

    I find the “Scott Coker trying to wrest control” the saddest narrative i’ve heard in a while. I feel for the guy–I really do. it’s like someone punched him in the gut and aborted his baby.

  • iamphoenix

    how is this bad for fans?

  • subo

    I am shocked – SHOCKED – that the Fedor signing didn’t work out for Strikeforce.

  • Oontyex

    put cain in as a replacement in for the tournament :P

  • aaronb

    Because you have to shell out for a PPV or go to a bar to see high level MMA now.

    Would the NFL going to PPV be good for the fans?

  • Take It Easy

    why dont you get a job poorfag

  • aaronb

    Why don’t you stop being a blind sheep shill bitch?