If you had any tiny slivers of doubt that the rumored FOX / UFC tv deal wasn’t getting announced today, this should settle them:
In a gathering that’s widely expected to announce a deal between FOX and the UFC, executives from the network channel today announced a press conference that takes place Thursday in Los Angeles.
A source close to the event told MMAjunkie.com (www.mmajunkie.com) UFC executives Lorenzo Fertitta and UFC president Dana White are expected to attend.
Additionally, executives from FOX and its subsidiary FX will be present, and several UFC fighters may also tag along.
MMAWeekly.com reported earlier today that welterweight champ Georges St-Pierre and No. 1 light-heavyweight contender and former champ Rashad Evans are headed to the City of Angels to participate in the event.
Although White has denied a pending deal with the network, a source with knowledge of negotiations said the broadcast partnership is a done deal.
Man, to think Dana White wore Saturday Night Live and Late Night with Jimmy Fallon shirts for months …. all for nothing. Today at 1PM the big announcement will be made, and with that an inevitable exodus from the Land of Spike, where the UFC has lived since it emerged from the dark ages of the sport. Whether this deal takes us into a new era of MMA domination like Dana always promises us or not, we’ll have to wait and see. I gotta admit I’m a little scurred, son.