We here at Fightlinker snickered at the idea that last week’s UFC press conference was anything other than an attempt to take away from Randy Couture’s spotlight. But apparently the UFC was somewhat serious when they said their conference wasn’t about Couture. Because now they’re having another conference, and it’s going to be all about Couture. No pro wrestlers. No Wand/Chuck. No Spike. Just Dana White, Lorenzo Fertitta, and tens of thousands of people on the internet.
You know this is the UFC’s first ‘real strike’ in the PR war being waged over Randy Couture because they sent out an email regarding it to everyone subscribed to their mailing list. I have to wonder how many people that is … I’m thinking a freaking lot. And you have to assume this is gonna be pretty serious. You don’t see the Fertittas coming down from their ivory casinos too often to deal with mundane business dealings. The last time Lorenzo has been directly involved in a press conference was when the UFC bought Pride. If this conference has any of the same impact on the MMA world, then we’re in for a doozy.
Even Randy Couture seems to be battening down the hatches … all those not so nice blogs from his Xtreme Couture site have disappeared, and I wonder now if he’s landed himself in some serious trouble by breaking unknown confidentiality agreements. Of course, who knows if public misrepresentation of his terms by the UFC gives him the ability to make counter-statements. Fuck, isn’t this turning into a right mess!
All in all, a storm is a brewin’, and it’s going to be interesting to see what the result is.
(and don’t forget boys and girls … your faithful Fightlinker will be on UFC.com in person to give you the minute by minute breakdown of what’s happening. I know most of you have jobs that keep you from watching videos and having fun, so it’ll be my responsibility to keep you informed. Tune in at 4pm EST for the live-blogging shenanigans)