Jake Shields has been a PETA spokesperson for a while now but it looks like the two have just taken their partnership to a whole ‘nother level with the creation of ‘Cage Fight: Knock Out Animal Abuse’, a Double Dragon style beat em up scroller that also features Aaron Simpson and Arianny Celeste:
Jake Shields has some unusual opponents to take on before his June 15 fight in Winnipeg: a secret underground animal experimentation ring. That’s the plot of PETA’s brand-new online game, Cage Fight: Knock Out Animal Abuse, in which players take control of old-school arcade versions of real-life MMA fighters to bash through waves of scummy animal experimenters and free animals from painful laboratory tests. In addition to Shields, gamers can play as fighters Aaron Simpson and Georgi Karakhanyan, with Octagon Girl Arianny Celeste—who also sat down for a video interview with PETA about the game—there to cheer them on.
“Cage Fight doesn’t just show you how animals suffer in laboratories—it gives you the chance to combat cruel animal experimenters, both in the game and in real life,” says PETA Director of Marketing Innovations Joel Bartlett. “While you’re pummeling sadistic experimenters with MMA fighters’ fists in the game, you can use PETA’s website to fire off protest letters to real-world institutions that cage, poison, and kill animals.”
The three MMA brawlers featured in Cage Fight: Knock Out Animal Abuse are no strangers to sticking up for animals: They’re all vegetarians. The game features three levels, allowing players to tackle three industries that abuse and kill more than 100 million animals every year: university experimentation, military trauma training, and pharmaceutical testing. Players can amp up the difficulty of the game by typing the cheat code “tempehrun” during game play and participate in PETA’s online action alerts—such as urging the National Institutes of Health to stop funding experiments on cats—to unlock other useful codes.
As a child of the 80s, I’m all for these kinda beat em ups, and I’ll hand it to PETA: the game handles pretty well. It’s also worth playing just to see how full of stereotypical hippy dippy shit it is. Mad scientists hack at animals with giant meat cleavers and drop bananas, pears, and other vegetarian options when you defeat them. You can even get coffee – organic fair trade, I assume. The walls of the labs you fight in are also splattered in horror movie style blood, which I assume is a slight over-exaggeration. But hey, considering Jake Shields and Aaron Simpson have special flying kick attacks I think it’s clear the game operates in its own kind of fantasy dimension.