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K-1 / DREAM get new sugar daddy, declare ‘war’

FEG’s revolutionary new plan: Copy their K-1 World Grand Prix?

It has not been a good time for Japanese MMA over the past 4 years. Japan went from being the Mecca of MMA to a place where it can barely even get on live television anymore or draw large sponsors. But after months of wondering if FEG would just give up on DREAM and concentrate on it’s still successful K-1 brand, we have a new player entering into the game which is supposed to shake things up a little:

DREAM and K-1 promoter FEG today announced that they are entering a partnership with Shanghai based investment bank PUJI Capital that could be worth 20 billion yen (~US$230 million).

K-1 President Sadaharu Tanikawa stressed that FEG had not been sold and in fact they will now be setting it’s sights much higher.

“This is a declaration of war against the WWE and UFC. From Asia, we will take the world”, Tanikawa stated.

To put this in perspective, if PUJI Capital actually pulls through on 230 million in usable capital, that’s a similar sized deal to what the UFC recently did with those sheiks from the United Arab Emirates. But it’s worth noting that the UAE has that kind of money lying around in the cracks of it’s couch while PUJI Capital is more of an unknown commodity. If I had a nickle for every company that said it was willing to spend endless amounts of money only to freak out once shit hits 10 million, I’d have like six or seven nickels. Still, I guess the possibility that DREAM will have enough money to actually pull off booking a Tim Sylvia or Andrei Arlovski (preferably not against eachother again, plz / thx) is good enough news for celebration. The announcement that FEG is ‘declaring war on WWE and UFC’ … eh. I’ll start to believe it when they manage to hold an event and not shoot themselves in both feet and their face.