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Ken Pavia claims that Zuffa pays forum posters

I have really high self esteem, and it stems from the fact that when I was little, my mommy taught me that the only reason why anyone would ever make fun of me is because they’re paid to. Really, everything I say is so far above criticism that disagreeing with me is like calling this an awesome haircut on a wonderful person. Former MMAgents owner and current Zuffa lawsuit co-defendant Ken Pavia evidently feels the same way, accusing people who post disparaging comments about him in a thread on the Underground forum of being on Zuffa’s payroll:

Zuffa compensates people per event to have multiple screen names and advance agendas. They have been asked to actually start debates with themselves, and steam roll one side, or to made points ad nause[am]. An old PR director used to phone all hours of the night when he saw something he didnt like and have it squashed. I have been approached by more [than[ one of these people and I actually employed a former Zuffa paid poster who had like 10 screen names and did exactly this. It is a manipulation of public opinion. The Big Brother of MMA.

This thread is just another example of that practice… And so the word comes from Zuffa to advance an agenda[,] and out come the paid posters[,] again.

Pavia is evidently not worried about Zuffa’s lawsuit because all of the Zuffa documents he is accused of transmitting to Bellator are googlable. So obviously, Zuffa is retaliating against Pavia’s impending court victory by bribing people to be mean to him on the Internets. But as ludicrous as it sounds that Zuffa could actually be using its financial resources to hire people to troll Pavia, it might not be completely outside the realm of possibility, based on other goings-on in the business world, that Zuffa could have paid people to advocate certain points of view on the web at some point in time. It is actually very well established that astroturfing takes place in many industries, and in certain instances where astroturfing has been verified, it does take a form strongly resembling that described by Pavia.

So, is Ken Pavia simply a paranoid whiner who is just below Eddie Goldman in terms of bitterness against the UFC and overall crackpottedness? Or does he have a point? The answer remains to be seen, but the next time threads like “OMG FEDOR MONSON IS BETTAR THAN JDS CAIN” are posted and then methodically destroyed by arguments from UFC fans, we will at least have an explanation for what’s going on that doesn’t involve the entire human race degenerating into a sludge of retardedness.

  • thingvolds

    zuffa got caught red handed doing this, i believe it was a few years ago. if i hadn’t seen the evidence with my own eyes, i might say pavia is flattering himself by saying this.

  • DJ ThunderElbows

    Ken Pavia says having fake debates to get attention is akin to Big Brother controlling public opinion?  And you talk about something else for several hundred words?  Not about the entire world of MMA punditry?

    I’m half busting your balls and half not.

  • Narcisist

    I used to do this on my site to get attention, to the tune of 1 million visits, 3 million pageviews in less then a year and it was not hard.

    I used to go on popular MMA forums start 5 accounts, link my site, watch everyone argue and watch the visitors come in. When the conversations dies down I would sign in with account 2 start an argument that was totally retarted. Jump on with account 3 begin arguing with account 2.

    Account 2 was logged into my phone account 3 on my CPU.

    A lot of effort, but its not hard to do at all.

  • thingvolds

    ^interesting. i sometimes wonder why this site doesn’t do that

  • DJ ThunderElbows

    Why do you think we keep you around?

  • Narcisist

    Its time consuming you have to know the site you are doing it to. Its not easy to do. You also need partners in crime to help you get around IP tracking.

  • iamphoenix

    lame. all lame. including narcotas.

  • Reverend Clint

    i do the same thing but with gay porn sites

  • P W

    Total non-shocker – ALL companies are trying to put on a positive spin on their brand, product or service on online message boards and forums, and of course they will do it incognito. People tend to trust what appears to be an average user more than Mr. Talksalot, Head of PR/Marketing Department, Company X.

    For fucks sake, Fightlinker had a guy writing articles for way too long who openly admitted he wanted to become a UFC goon and wrote nothing but UFC puff pieces.

  • CAP



    I think they pay him in cigarettes.

  • Danjo

    I am a paid Zuffa forum poster. Fuck alla y’all.

  • G Funk

    I laughed so much in the first few sentences, and it wasn’t because it’s funny.

  • frickshun

    WHISTLE-BLOWER!! Who fucking cares.

  • repenttokyo

    Ryan is paid by the Amish to never post about their secret underground barn fights, so I don’t see why this is so shocking.

  • iamphoenix

    sometimes i like grabbing a pound of napkins and using them all at once to wipe my face.

  • glassjawsh

    ^ please post that on phoenix jones’ facebook

  • Letibleu

    Ken is always complaining. Everytime he is in an article, it is about him complaining.

  • Erick

    there are 316 fighters on the ufc rotser right now. there aren’t enough shows to around to give these guys their due. a champion ship fight is a champion ship fight. having a ufc monopoly is like having nba playoffs and no march madness. fifa world cup and no euro cup. nhl play offs and no olympic playoffs. with a loss of somewhere to compete not only do athletes lose out but the fans do as well.VA:F [1.9.10_1130]please wait…VA:F [1.9.10_1130](from 0 votes)

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