…because his name is right next to the Fertittas in Dana’s phone?? From Dave Meltzer’s story about UFC 126’s pay per view buys:
The day of the show, Dana White texted Kevin Iole that their trending numbers indicated a 1 million buy show. The text was actually meant to be sent to Lorenzo Fertitta (it could have been a mistake on purpose as White said it was meant for Fertitta and if you have numbers alphabetically by either first or last name they could conceivably be next to each other on his phone) which would indicate an honest number meant only for internal use that got out. We were told from the cable side estimates were hard because it was one of the shows with wide variations.
Oh yeah. This seems like the most obvious explanation. Because Dana doesn’t have a long and illustrious history of sticking his hand up Iole’s butt and making him perform like a puppet.