When Sam Caplan said the company who bought M-1 was pretty underwhelming, I never thought it would be this tame. It’s now official that the big scary threat to the UFC’s domination comes from ‘Sibling Entertainment’, a company that up until now is involved with the theatre and a little bit of independant film.
About the only thing these people have done right so far is bring Monte Cox on to head their company, and even that opens up a huge can of worms regarding conflict of interest and what happens to all of Monte’s fighters in the UFC. Past Monte, the only other obvious ace up M1’s sleeve is Fedor, and I’m not too impressed by that ace.
It’s really not that hard to sign a guy when you just go ahead and offer him everything he wants. The 1001 conditions Sibling had to agree to may not seem like a big deal now, but just wait and see how it works out for them in the long run. A good deal is one that takes care of both parties. I have a feeling this deal gives everything to Fedor and nothing for the new M-1.
Past that point, the main thing that amazes me is there’s no obvious money behind this organization. The names already in the mix don’t have the deep pockets to sustain the kind of money pit this company will have to be for the 5 years it takes to really break into the market. If they don’t name a serious moneybags investor soon, there’s no fucking way I’m gonna take them seriously. If they think they’re gonna ride this out using the stock market, someone should show them how that’s working out for the IFL.