With Strikeforce’s second CBS show locked in for mid-April, the network is throwing the promotion a bone by featuring some of it’s fighters on one of it’s shows. While they haven’t committed to a commercial blitz or anything (that would cost CBS money!), there’s no denying that having some fighters appear on the channel’s retardedly popular despite being totally retarded ‘NCIS: Los Angeles’ show should let the 20 million old people who watch it know that there’s a sport out there called mixed martial arts. Here’s the deets:
“NCIS: Los Angeles” stars Chris O’Donnell and L.L. Cool J as agents with the Navy’s crime investigative service. In this episode, Cool J goes undercover as an MMA fighter to investigate the death of a Marine tied to the sport.
Strikeforce fighters Dan Henderson, Frank Shamrock and K.J. Noons also guest-starred as themselves, assisting Cool J for his cage debut against Eric Christian Olsen (“Fired Up!” “Dumb and Dumberer.”) Referee “Big” John McCarthy “officiated” the former rap star’s emphatic turn in the cage.
The episode airs on Tuesday, April 6 at 9:00 p.m. EST/PST on CBS, while Strikeforce returns to CBS’s “Saturday Night Fights” on April 17.
The episode already sounds dumber than dirt, but what can you expect from a show that’s a spinoff of a spinoff – NCIS:LA is a sideshow of NCIS which is a spinoff of JAG, which could really replace Matlock as the next generation of elderly people’s show of choice.
It will be interesting to see how much CBS harnesses the power of corporate synergy to throw in useful promo for the Saturday Night Fights event – stuff like Strikeforce brandage, some of those annoying promo bubbles in the bottom corner of the screen or maybe even an actual promo ad for the event during the credits or something. Based on past experience, I don’t have high expectations, but I’d really love it if we were all pleasantly surprised. After all, despite all the standard UFC vs Strikeforce crap going on everywhere, it’s still one fucking sport and any progress is good progress right? Or have things really gotten to the point where Strikeforce is the enemy and people are actually kinda excited that ratings for this show in April are probably going to be shite?