twitter google

More UFC music videos coming soon

It sounds like this week’s Deadmau5 music video won’t be the last time we see the UFC promoting it’s brand through music:

Deadmau5’s just-released video “Professional Griefers” is just the start of the collaboration between musicians and Ultimate Fighting Championship.

“Music is part of our live show and part of our fighters’ lives,” said Bryan Johnston, president of UFC Brands. “So we decided to go with a complete and total integration, a futuristic ‘Mad Max’ idea of Thunderdome.”

“We could have spent $10 million and two years to come up with an idea to try to reach a 21-year-old audience,” Johnston said, “but this is much more effective way of reaching the masses. We’re just getting started on these collaborations.”

Here I was thinking they were just letting Deadmau5 use the UFC brand in his video, but this makes it sound like the whole video was a paid marketing thing. Other music videos like Britney Spears’ ‘Hold it Against Me’ raked in half a million bucks in product placement, but if the video was made for the purpose of being a hip cool UFC commercial, how much does that cost? Deadmau5 mentions they’re making “the highest budgeted electronic music video of all time”, but that might just be him wanking himself off. I refuse to believe that cost more than this work of art.

  • DJ ThunderElbows

    This plan sounds wretched.

  • raizor

    First they commercialized and ruined our MMA, now they commercialize and ruin our dubstep. It is a pretty horrendous song, granted.

  • Reverend Clint

    cant ruin whats already ruined

  • Nachtfalter

    Wouldn’t this be better marketing if they did it with… I don’t know… someone… known?

    I’ve never heard of that mouse clown and I have no interest in ever hearing of him again.

  • glassjawsh

    ^you’re dumb

    outside of skrillex and maybe bassnectar, deadmau5 is the most popular dubstep dj

  • Nachtfalter

    Yeah, outside of Shitnex and Shitnectar I’m the most popular Shitstep DJ. Maybe the UFC should pay me to make a shitty video, too.

    He’s a nobody. If the UFC spent money it was wasted.