It might be the Jon Jones era, but tell that the unwashed idiot masses. UFC 128 ppv sales were surprisingly meh. Take it away, Meltzer Cat:
Our earliest PPV estimates, and keep in mind anything this early is just an estimate, have ranged from 415,000 to 470,000, with the average being 445,000.
Being the hypochondriacs we are, there MUST be some deeper reason for these poop numbers. Let’s look at a few possibilities!
Lamestream Media ignored it: ESPN apparently only cares about MMA when pro wrestlers are involved. Who gives a shit about a 23 year old wunderkind who was widely expected to fistrape one of the greatest fighters of all time? Not them, apparently.
Oversaturation: Bloody Elbow’s go to excuse for every event that doesn’t blow the lid off shit. They’re like High Expectations Asian Grandfather or something. I don’t buy it – I remember all those three week periods where there was no UFC. They sucked and the past three months have felt practically Dickensien to me. Please sir, can I have some more? Yeah, I know that wasn’t Dickens, shut the fuck up.
Urijah Faber is mortal: Think about how Fedor’s last two losses have allegedly destroyed his mystique and then look at Urijah Faber losing three and dropping down a weight class. Has he lost his lustre now that he’s not a mini-god? Or maybe it’s because the marketing team didn’t ram his ass chin down our ass hole this time? We’ll get to see Urijah’s PPV powers when he faces off against Dominick Cruz, but they definitely weren’t in effect this time.
The Miller brothers: I know Jim Miller is awesome, but if Dan can’t win you know it’s going to be a boring grind of a fight that always goes to decision. And most people still get the two mixed up.
TUF guy vs Washed Up: Those who watch UFC prelims religiously might know that Brendan Schaub has shotguns in his fists, but to everyone else this fight musta looked like ‘Guy from the worst season of TUF ever versus guy who’s fight with Frank Mir was the worst fight of the year.’ Now there’s a promotional angle you didn’t see on the Countdown show.
All in all, it was a weak card (promotion wise) minus the main event. And funny enough, people no longer trust UFC main events like they used to. There’s a general opinion I’ve heard many times before amongst casual fans that the headlining fight is almost always disappointing so there better be something else of interest on the card to really sell them. Perhaps that’s it.
Or perhaps tomorrow another 150,000 ppv buys will magically appear out of Delaware or something and this entire discussion will be pointless.