There were a few commenters in yesterday’s post about the EliteXC / CBS deal who were less than thrilled about the deal. The general argument coming from these people is that Gary Shaw runs a trashy organization full of criminals, dopers, and felony fighters. While I can’t deny that Gary seems more likely to market someone’s shady past than denounce it, I was hoping that he’d reform his product a bit for CBS. But it’s starting to look like that’s not gonna be the case:
According to his report, the official announcement of the deal will come tomorrow. In it, EliteXC and CBS will confirm a four-fight deal that begins with an event in April.
Additionally, Kevin “Kimbo Slice” Ferguson, the YouTube brawler who earned a lucrative long-term deal with EliteXC in late 2007, will likely headline the first CBS event â€” either in Atlantic City, N.J. or at the Prudential Center in Newark, N.J., Iole reports.
Having a felony fighter headline your first network show is not exactly the best way to prove to America that mixed martial arts is a serious sport. Of course, it is a good way to whip up a fuckload of publicity and controversy. At this point I’m torn: is it better to pussyfoot around the fact that MMA is a brutal violent sport which has it’s fair share of sketchy characters, or do we just give America a full frontal shot of how freaky we can be and hope that the crush of positive feedback from retarded 18-26 year olds drowns out the old people who are going to be throwing fits about this shit.