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Sports fans and athletes are a superstitious bunch and do all sorts of dumb shit for good luck. Just look at Georges St Pierre and Rashad Evans tweaking their nipples before a fight, something Georges picked up from reading about ancient warrior societies. Of course many ancient warrior societies also totally buttfucked eachother all the time, but I have a feeling that some of the guys at Greg Jackson’s camp may not be into that.

For the most part all this crap is in their head … a ritual that is comforting and therefore helps get a fighter into the zone they need to be in. Sometimes though, you’ve got that shit getting out of hand … people freaking out because lucky jockstraps can’t be found, or because someone touched their gloves. And sometimes people start believing in other wacky shit, like the Madden curse and Sports Illustrated curse. MMA Convert noticed this letter in the latest issue of Fight! Magazine:

THE COVER CURSE

It is now official! When you guys put a fighter on the cover the same month as his biggest fight to date- guess what? He loses! Think I’m making this up? Ask Brock, Hendo, Jens, and now you can add Rampage to the list! As the magazine’s number one fan, I unfortunately must ban Anderson Silva, Lyoto Machida, Paulo Fihlo, Brian Stann or Miguel Torres from making any cover appearances during the same month in which they are to do battle. I’m sure you’ll understand.

Morris

Mind you, there’s a few guys who have made it onto Fight!’s cover who haven’t fallen victim to the curse … Urijah Faber comes to mind, along with BJ Penn. Still, I think the curse has kicked in enough that there might be something to it. Looking into the Sports Illustrated curse, I found this explanation:

The most common explanation for the perceived effect is that athletes are generally featured on the cover at the pinnacle of their careers, so future performance is likely to be less impressive by comparison. This decline in performance would then be perceived as being related to, or even possibly caused by, the appearance on the magazine cover. This perceived correlation would be present for a statistically significant number of featured athletes. This effect is related to the statistical phenomenon of regression toward the mean.

Math has the answers for everything. Now if only I could find the equation for true love….

The Mixed Martial art scene is starting to attract an increasingly affluent crowd, so much so that one of the new sponsors for MMAJunkie is the exciting new website called SugarDaddie.com.

Before you go on thinking that this site is a thinly veiled excuse for an escort agency, consider the fact that one female member, ‘Nursecandycane’, thinks that “it’s time for your checkup”. See how caring she is, reminding us that we need to have regular scheduled doctors appointments? What kind of escort would say something so responsible? And of course there’s ‘Phenominal’, who believes she’s entitled to the best, who shows off her trim body while being spreading it on a 80,000 dollar BMW. It’s obviously hers, and doesn’t belong to some john who’s dick she was sucking. Why would she need your money if she owns such an expensive car?

Ok, so I’m not totally being honest. The site isn’t a direct sponsor. MMAJunkie has deals with advertising agencies who chose for themselves what kinds of ads will appear. Now, one could argue that most of the advertising companies simply try and attract as many different sponsors as possible. And while it’s true that MMA has one of the most lucrative demographic in the world (that coveted 18-35), it’s also true that the type of advertisers it attracts aren’t always a good match with actual fans of the sport. For example, our site regularly has ads for universities, which would be fine if it was for “Burger King U” rather than McGill.

Still, I’m interested to see if the advertising world starts getting a little smarter about how they spend their money on MMA sites. Clothing, booze, video games and movies always have a good home in this world. Advil and Marriot hotels: not so much.

As if being the new guys trying to throw a show in Vegas wasn’t hard enough, Affliction is also suffering the wrath of the UFC for running in their backyard. Steve Cofield says the situation got so bad that the company considered cancelling the show:

Oddly, enough there has been little advertising in the home of the event, Las Vegas. Rumors were swirling late last week that Affliction was sending out feelers about cancelling the event. And Affliction VP Tom Atencio told MMAWeekly that the promotion was being “blocked” in Vegas, the home base of UFC.

Right now Tom Atencio isn’t saying what exactly the UFC is doing to make life miserable, but you know how things are in MMA: gossip goes round faster than an all girls private high school with sexy uniforms and rampant lesbianism. Mmmmm. So soon enough we’ll know what the UFC has been doing to poor Tom. Or who Amy Bresler is boning. I’m down for either.

You know the days of Mirko CroCop being the man are over when he has to make crazy promises to convince people his head is in the right spot. A new video featuring Mirko has been translated and here’s some of the points:

-Says he hasn’t had any breaks, has been training all summer
-Overeems youth or reach/height advantage will be not be a factor.
-He is pissed off at Overeem for all his comments and said that he has crossed the line
-that if he loses to Alistair he will jump in a barrel of tar naked in the biggest Amsterdam square and throw feathers on himself and run around until the police hospitalizes him and deports back to Croatia

Way back when, the idea of Mirko losing to Alistair Overeem was enough to get you hospitalized and/or deported back to Stupudia. So I suppose there’s a bit of poetic justice in CroCop going through with that if he loses. If the whole statement wasn’t hyperbole, I might actually start cheering for Overeem just to see that whole thing go down.

Just a reminder in case it got lost in the shuffle yesterday: we’ve got a new Low Blow radio show out that we recorded on Monday afternoon. So go listen to it!

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