For those of you who were under the impression that Octagon wasn’t a UFC-sponsored book, go check out this interview Complex does with Dana White where he breaks down the thought process behind the design, format, and pricing of the book. For fuck’s sake, the guy is doing more media for this thing than for Chuck vs Wand :-p
Complex: How long has Octagon been in the making?
Dana White: It started at UFC 40. We hired Kevin Lynch, he is a big photographer from L.A. who does all kinds of fashion and movie stuff. We hired him to come in to do something, he saw one event and he became addicted. Then he was like “Dana, can I just come and shoot these events? I’m not going to charge you or anything. I just want to do it.” So he came and just kept shooting the events. Then we start looking at some of the stuff he did, and we said “Shit.” Lorenzo Fertitta [UFC owner] is really into art. Lorenzo’s a big art freak. That’s how the whole concept of the book started.
Yeah, Lorenzo’s fucking into this art shit, dude. He’s a total fucking freak for fine ass art!