About a month and a half ago, MMA agent extrordinaire Ken Pavia went on the Youtubes and basically said “sponsorship money isn’t quite where it needs to be”. Well, try telling that to Andrei Arlovski, who’s making approximately half a fucking million in sponsorships this year:
“Niche marketing works, and the UFC is a very good niche,” says Dave Greeley, executive vice-president of KemperSports Marketing & Communications in Northbrook. “American sports fans like violence, they like tough guys, so there are companies that will want to project a tough image and reach this audience.”
Mr. Arlovski will earn about $500,000 in endorsements this year for products ranging from Met-Rx nutritional supplements to a line of special-edition “Pitbull” high-definition TVs manufactured by Ontario, Calif.-based Soyo Group Inc., according to his marketing agent, Keith Gelman. He also hires himself out to appear at parties, for a cool $10,000.
I make millions upon millions of dollars a year, so this is all chump change to me. But I can understand how from a commoner’s point of view this would seem like a lot of money. It’s definately proof that the money is out there if you know how to get it. I know, I know … not everyone can get sponsorship from prestigious companies like CondomDepot.com (I like CumDumpster.com more anyways). When 90% of your fighters look alike, sound alike, and fight that same college wrestling style, it’s gonna be hard to land the same deals as a guy who looks like he took on the entire Persian army.
Two tips for all you aspiring fighters out there looking to stand apart from the pack and get known:
- stop dying your hair neon and covering yourself in stupid tattoos.
- hire a marketing agent.
Simply put, guys like the Pav get you fights and free t-shirts. Guys like Andrei’s marketing agent Keith Gelman get you oodles of money from 1001 random companies and tickets to the AVN Awards.
That’s right people. Because of the complete lack of UFC action going on at the moment, we’d like to spend a bit of time on the radio show answering some reader mail. Questions and comments are very welcome, just make sure to add them to this post before 9PM EST to guarantee we get to them. While we may not have Jordan Breen’s encyclopedic knowledge or Josh Gross’ supple breasts, we’d like to think we can shed some “insight” onto whatever’s going on in that hampster-wheel operated brains of yours.
Now before I start this entry, let me tell you a little bit about my personal knowledge regarding Edmonton. I was born in Edmonton, and have been back there quite a bit. You crazy Americans are used to tons of crime, that’s not really how things roll in Canada. While Edmonton is a ‘bad city for crime’ by Canadian standards, they just mean it’s bad compared to places like Kamloops and Ottawa and St Johns. When you compare Edmonton (4 murders per 100k) to an American city like Detroit (42 murders per 100k) you kinda realize what pussies us Canucks are.
The point of all that info is to show you how hard it is to get yourself shot or assaulted in Edmonton. But somehow, Kendall Grove still managed it. The video above goes through the whole encounter, with the near shooting discussed from 4:30 onwards.
I believe I’ve already mentioned that I really like Kendall Grove, and I think he has the potential to become a world champion down the road. Well, now I’m moving him from my ‘Likely to be a world champion’ list to the ‘Likely to be found face down in a ditch’ list. Kendall is joined on this list by other fighters like Phil Baroni, Renato Sobral, Drew Fickett, and Rani Yahya (Rani for reasons we’ll get into later today).
After suffering two brutal KOs and a decision loss to Rory Singer, it looks like TUF 3 finalist Josh Haynes has decided to move on from the fighting game and return to reality television. The show? “Ty Murray’s Celebrity Bullriding Challenge“, which is so hick I can’t say the name out loud without shouting “YEEEE-HAAAAW!” afterwards.
Josh will be joined by other washouts like Vanilla Ice (music washout), Stephen Baldwin (acting washout), and Dan Clark (better known as Nitro from American Gladiators). I’d say ‘American Gladiators washout’, but being in American Gladiators is like being washed out already so it’d be like saying ‘Washout washout’, which definitely wouldn’t fly with my English teacher.
Anyways, here’s Hayne’s writeup:
A native of Medford, Ore., Josh Haynes spent six years in the Army before eventually moving on to the world of mixed martial arts. After years of training and pursuing his dream of becoming an ultimate fighter, he quit his job as a hospital network engineer to appear on season three of The Ultimate Fighter. Over the years, he has made an impressive mixed martial arts record of 17-4 with one knockout. Haynes and his wife Jennifer have three children. Having watched his oldest son endure multiple surgeries after being diagnosed with brain cancer at birth, Haynes stays completely focused and driven to do whatever is necessary to become a success and take care of his family.
That’s the constant re-occurring theme of every bio about Josh Haynes: his oldest son is really fucked up and Josh does everything to try and help him. Man, I don’t want to keep saying this, but why not move to Canada where having brain cancer won’t cost you 2 million dollars? Then you won’t have to participate in pride-crushing TV shows like this! If the current trend continues, I wouldn’t be surprised if Josh will surface next year on the hit German Show “Baron Von Scatmausen’s Celebrities Getting Pooped On Challenge”
There’s been a lot of speculation of late that former UFC Welterweight Champion George St. Pierre has split from longtime manager and TKO promoter Stephane Patry. While it appears certain aspects of St. Pierre’s portfolio are now being handled by another advisor, Patry maintains he’s still associated with St. Pierre.
“Someone else is taking care of Georges’ sponsorship,” explains Patry. “All I can say is I’m still under contract with Georges.”
Translation: Yeah, I don’t do anything for Georges anymore but I still take my cut because I got that fucker under contract.