If there’s one thing the UFC is really good at, it’s reminding us that we can’t afford to be elite. Bodog is a bit different … they try to sell the Bodog lifestyle as something anyone can be a part of. Sure it’s bullshit, but everything about Bodog is bullshit. The UFC on the other hand is all about $6000 ringside tickets, exclusive afterparties, and now a $2500 book you ain’t ever gonna be able to afford.
We’d already talked about the book in the past, so I figured now I’d just concentrate on what kind of market the UFC continues to go after with this kind of shit… $100 t-shirts, retardo expensive tickets, and all that garbage. Not an event goes by that Dana White doesn’t gloat about the UFC making more money off the gate than anyone else. Why the fuck is he so proud of this? He’s got a big shit eating grin on his face as he basically announced “Look how much money you fucking idiots paid for this!”
I’m glad that the UFC is so popular that they continue to sell out dispite their crazy ticket prices. So long as that works for them, I say they’re free to continue gouging the fans. Because the more they make, the more they can put back into the sport. But I also can’t wait for a time when the UFC changes it’s strategy and rolls out more product that’s affordable to the average person. When their card sucks cock, they should drop the PPV prices a bit. They should take some of their smaller Ultimate Fight Night shows on the road so that people don’t have to pay 130 bucks to sit in the rafters at one of the ‘big’ events.
Basically, something’s got to give. At the moment the UFC is too expensive for most people to be hardcore fans of. There’s this massive wave of blue collar people who make $8 an hour and only get to see what’s happening through Spike. So long as the UFC continues to raise their prices for tickets and PPVs, these people aren’t going to convert to real fans of the sport. And in my opinion, putting out a $2500 book without an alternative for people who aren’t rich assholes embodies everything that’s wrong with how the UFC tries to sell itself above it’s station.