I was looking over the conference call info for September 15th’s EliteXC show, and it got me thinking about their women’s division. First off I want to say hats off to EliteXC for bringing women’s MMA into the big leagues. With their marketing of Gina Carano they’ve managed to create a certain amount of legitimacy for fighting females. But now I gotta say this: if EliteXC is serious about promoting more than just Gina, they better get off their fucking asses and start booking more female fights.
So far the only bouts EliteXC has set up with women have all been for Gina. And they’re not just featuring Gina, they’re tailor made for her. Hey, I’ve got no issue with EliteXC developing their stars, but over the interests of developing a division? There’s tons of women out there who could literally rip Gina’s head off and shit down her throat. That alone would be worth the price of a PPV.
But fine … EliteXC wants to cultivate Gina’s talent so she moves past her ‘poster-girl’ status. They want her to develop into a true force in women’s MMA. Fine. I get it. I’m not demanding Gary Shaw sacrifices her to Amanda Buckner … but I do think it’s a shame that women like Buckner are stuck fighting in local shows and fucking Bodog. There’s no reason why Shaw shouldn’t be developing the women’s division in between Carano’s sparse appearances. Female MMA is one of the niches that the UFC has left open for EliteXC to exploit. And they should be milking it for all it’s worth.
So please … for all you ‘real media’ guys who are gonna be on this call: Can you please ask Gary why EliteXC has a Gina Division instead of a Women’s Division?