The recent merger of Lewis and Roca and Beckley Singleton could result in at least one big winner among their clients: The Ultimate Fighting Championship. The combined firms make for a legal powerhouse of intellectual property protection when the mixed martial arts franchise needs it most.
Lawyers for UFC-parent Zuffa LLC have been busy fighting off the slew of Internet sites airing pirated UFC fight footage. Now the Las Vegas office of Lewis and Roca will have 12 intellectual property lawyers at its disposal.
Kid Nate throws in a note at the bottom of his post that I of all people should be worried about this. Which to me is hilarious. Even if I was doing anything illegal (regarding posting videos etc), it’s not like the retards the UFC hires could do anything about it. Whether they have 7 lawyers or 70 or 700, they’re complete morons who have their heads so far up their asses it pops back out of their necks and they look normal but in reality their heads are up their ass and stuff. Yeah.
Case in point: there’s a website, I hear. A magical place where people are able to get full DVD quality videos of EVERY SINGLE FUCKING MMA EVENT IN THE UNIVERSE. This place is a testament to the fact that a couple of fans who don’t make a cent can put together a better system of distribution than anything a ‘real’ company ever could. The video.ufc.com site is like a Golf compared to the Diablo that is this site.
This site is also a testament to the fact that the guys protecting the UFC’s intellectual property don’t know shit and can’t stop crap. They’re so behind the times that they probably think rejecting content on Youtube is cutting edge. They’re also probably stupid enough to think they can win this fight against illegal content. In reality, fighting this shit will forever be a very expensive game of whack-a-mole. The most they can hope to do is make it more annoying to steal UFC content.
So here’s the sitch, UFC. You’ve got this big law firm that’s just doubled in size and you still haven’t even managed to scratch the surface of the thousands of terabytes worth of illegal content that’s on the internet. Sad fact is the people you’ve hired don’t even know where to look. I do. So do a large number of 17 year old kids who’s parents have locked out all the PPV channels on their TV and think MMA is a sin. We’d help you and all, but yeah … no.
So congrats on your firm doubling in size. You’ll need as many people as you can get to even start to put an iota of fear into the hearts of anyone pirating your content.