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Spike counter-programs the UFC on Spike

There’s been an interesting game of chicken developing between the UFC and their current / soon to be former girlfriend Spike TV. While new UFC crap ends up on FOX at the start of 2012, Spike still has broadcast rights to the UFC library until 2013. More interesting still: so long as that deal is active, Spike can’t move Bellator onto their channel. Spike execs let it leak through the press that they’d be happy to sell the 2012 library rights back to the UFC for a good price. Otherwise, counter-promotion! Market confusion! Consequences will never be the same!

“Whatevs” said Dana White. “See if I care!”

And so:

Further solidifying the rift between the UFC and its longtime cable partner, Spike TV today announced counter-programming for the UFC’s debut on network TV.

On Nov. 12, Spike TV will air a “UFC Unleashed” marathon – dubbed “Dos Santos vs. Velasquez: Unleashed for the Heavyweight Title” – featuring past fights with UFC heavyweight champion Cain Velasquez and Junior Dos Santos.

Not surprisingly, the marathon begins just as Velasquez and Dos Santos fight at UFC on FOX 1, the UFC’s first show on network TV.

Dos Santos vs Velasquez Unleashed for the Heavyweight Title! I like that. You couldn’t think up a sneakier name to confound people looking for the event in their TV guide if you tried. Seriously. Give it a shot. Some high level dickery went into this one.

  • FiveBoltMain

    who are they kidding? fox marketing + ufc marketing > spike marketing. fox is going to advertise velasquez vs dos santos during the mlb playoffs & nfl games. it’s going to be every where. only an idiot would get confused over this counter programming.

  • Symbul

    FBM, who do you think watches SPIKE? The Ivy-league intelligentsia? Casual fans are what really moves the needle in the end and Spike is just taking cheap shots while they can.

  • glassjawsh

    oh the naivety of butters….

  • theinsaneoneJustinMcCully

    crazy ex girlfriends

  • frickshun

    Ha!! I’m finally proud to have Spike in my basic cable package. Good on them!!

  • DJ ThunderElbows

    This wouldn’t be an issue if they bought the Library back – but I understand they won’t back down after Spike tried this shit with Marquardt in the past.

  • CAP

    Yeah this may be a little confusing to some but UFC is still getting a lot of run on Spike with that library.

  • Blackula Jonez

    I wonder if Spike is overpricing the library something fierce.

  • G Funk

    ^ Gee golly wilikers! I wonder…

    Very tanned Butters moment!

  • theinsaneoneJustinMcCully

    “FOXY Dos Santos vs. Velasquez: Unleashed for the Heavyweight Title”
    better title, Spike dropped the ball

  • Empty_One

    Wait, what channel will UFC on FOX be on again?