First Spike said they time-delayed the UFC event this weekend because they needed the extra time to ram it’s ass with the gargantuan cockload of ads necessary to make money (1 hour’s worth out of 3 for those counting). After everyone with a brain noted that they do this regularly with Fight Nights, the official answer is now ‘Most people prefer their sports several hours after it happens, and after all the fights have been spoiled.’
“We air when most of the viewers are there, which is prime time,” Schwarz said.
In 2010, it’s harder than ever to avoid “spoilers,” and many hard-core MMA fans find it difficult to avoid finding out the results online. But Schwarz says the hard-core MMA fans who are reading MMA web sites on a Saturday afternoon are a minority of the audience.
“We love the dedicated fans,” Schwarz said. “We keep giving them more great stuff, from the Pride library, with Countdowns and Primetimes, we understand that they like the immediacy of it. But for the majority, this works.”
And although many fans said they were disappointed to learn UFC 120 results from the ESPN crawl while watching college football on Saturday afternoon, Schwarz said he doesn’t see that as a problem.
“If I find out Carlos Condit knocked out Dan Hardy, I want to see that,” Schwarz said. “Sometimes if I see that on the ticker it makes me think — I’ve got to check that out.”
Yeah, there’s nothing better than learning about the one finish on the main card in advance! Look, Spike. We know the majority of your shitty programming relies on people looking to escape their dreary lives with a few hours of mind numbing television. But this is a fucking sporting event, not some moronic episode of Manswers. People wanna watch it when it fucking happens. In fact, many will break the law (risking ruinous fines and a few years in jail, as the UFC loves to remind us) so they can see it live. Most would prefer to do that legally, on Spike, even with the Clockwork Orange style inundation of the same beer / army / oil / saw 3d commercials every 10 seconds. So stop being tards and start showing us the events live, goddamnit.