Strikeforce got to be the first company to get it’s broadcast on, network styles. Not that it meant much since the deal they brokered is basically paid programming:
While much has been made about the second of the Big Four networks bringing MMA to the small screen, turns out that the show is closer to an infomercial than it is to a primetime sporting event. Strikeforce purchased the late night/early morning timeslot from NBC, meaning the show is, in TV parlance, “paid programming.” It’s no different than watching Chuck Norris’ half-hour pitch for the Total Gym product he hawks.
Worse still is the fact that the show wasn’t even carried by a bunch of NBC affiliates:
Another potential challenge for the show is lack of clearance in all markets. I was forced to watch the show online after the Houston NBC affiliate, KPRC Ch. 2, chose to air “Without a Trace” in the timeslot instead. I’m not sure how many other NBC affiliates made that call, but Strikeforce needs the show carried in major markets like Houston to make its investment pay off.
No word on if these channels pulled Strikeforce because of objections to the content or perhaps no one bothered to tell them that anything specific was supposed to go on instead of shitty reruns at that hour. I’m not gonna diss the whole thing too much … network TV exposure is what it is, and frankly Strikeforce is lucky to have a TV deal at all. I just don’t see this doing much for them in the long run, is all.