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Strikeforce on NBC = Bust

Strikeforce got to be the first company to get it’s broadcast on, network styles. Not that it meant much since the deal they brokered is basically paid programming:

While much has been made about the second of the Big Four networks bringing MMA to the small screen, turns out that the show is closer to an infomercial than it is to a primetime sporting event. Strikeforce purchased the late night/early morning timeslot from NBC, meaning the show is, in TV parlance, “paid programming.” It’s no different than watching Chuck Norris’ half-hour pitch for the Total Gym product he hawks.

Worse still is the fact that the show wasn’t even carried by a bunch of NBC affiliates:

Another potential challenge for the show is lack of clearance in all markets. I was forced to watch the show online after the Houston NBC affiliate, KPRC Ch. 2, chose to air “Without a Trace” in the timeslot instead. I’m not sure how many other NBC affiliates made that call, but Strikeforce needs the show carried in major markets like Houston to make its investment pay off.

No word on if these channels pulled Strikeforce because of objections to the content or perhaps no one bothered to tell them that anything specific was supposed to go on instead of shitty reruns at that hour. I’m not gonna diss the whole thing too much … network TV exposure is what it is, and frankly Strikeforce is lucky to have a TV deal at all. I just don’t see this doing much for them in the long run, is all.

  • Jemaleddin

    Huh… Houston’s a major market. Huh.

  • mike o

    dude lets get something on that terrible yamma shit, chop chop

  • Accomando

    What, 4:00 A.M. on a Saturday isn’t a good timeslot?

    DVR is awesome in times like this. Anyway, about the first episode, Duane “Bang” beat the shit out of Tony Fryklund.

  • garth

    i saw half of it, basically the ludwig-fryklund fight. nothing earth-shattering. it definitely didn’t feel like “paid programming”, and i’ve watched enough TV in the 11PM-7AM region to know exactly what THAT looks like.
    a little too early to call anything a bust if you ask me.

  • andres

    Houston wait wat?? I thought u were canadians??


    I got nothing…literally. Verizon Fios TV in NJ was blanked out for the duration.

  • danaunclefesterwhite

    I didn’t even bother to check if we had anything here. I didn’t feel like staying up to 2 AM to watch. So I just downloaded it off the internets and watched. Cung Le’s and Bang’s fights were pretty entertaining. I haven’t seen all the Strikeforce events so having a “strikeforce paid programming infomercial” like this isn’t bad for me. And by being on network TV, they’ll draw new fans to the promotion and the sport. Unfortunately the only target audience they can get are insomniacs.

  • Tanner

    It wasn’t on NBC at 2 in my area.

  • Roxy

    Wow, I really get the best and most concise news from this site..

    well, people were all excited about Cage Force on Japanese TV at like 1 AM. At least it’s on there! And you could always record it, right??

    But yeah, that’s something to think about…