India’s Super Fight League launched in Mumbai this past weekend, becoming the first MMA promotion to offer its events free on Youtube. Many promotions would have scoffed at the Naziesque Youtube content rules prohibiting them from advertising in their own videos, but not Super Fight League founders Raj Kundra and Sanjay “The real action hero of India” Dutt. If they’re able to make this thing work while still submitting to Google hegemony, more power to them. Any freely available MMA is good MMA; even if it features Bob Sapp, at least we don’t have to pay 10 bucks for it like we did with OneFC.
With over a billion people in India, these folks seem to be working under the assumption that if they can rope in even 1% of the general public, they’ll be sitting on a gold mine. So they made their motto “Come for the concert… Stay for the fights” and put two elephants in the main event. I don’t know who these musicians Mika and Sivamani are, but I think I might have seen them in a Rocco Siffredi production of some sort. One thing I know for sure, though, is that Indians love their elephants, and James Thompson and Bob Sapp delivered elephantine heft and agility in spades. And the rest of the fights were actually pretty decent, so you have nothing to lose by checking it out.