MMAJunkie did a poll to find out if people actually go to MMA events. It found that 51% of fans hadn’t gone to a show in over 12 months. If the poll is accurate (this is internet polling, after all), it should definitely be a fucking wake up call to promoters thinking their events will do well.
Affliction, just months away from having their own event, doesn’t seem phased by reality. The fact that attendance at events generally sucks balls apparently isn’t all that important. I especially love this delusional quote:
“What we’re doing is bringing an entertainment aspect to it, as well,” he said. “Affliction is a lifestyle. We’re in the entertainment business, and that’s what we’re going to bring to it as well. We also have a live act that will be playing (at the event), which we’ll announce pretty soon.”
Silly me; here, I thought mixed martial arts was entertaining. Little did I realize that only Affliction is in this business. They have so much experience at it, too! Remember all those Affliction theme parks you went to? What about that day at the fair, when we rode on the Affliction rides? What a day that was…
They’re right about one thing: Affliction is a lifestyle. That is, if your life is all about wearing t-shirts of skeletons sporting top hats with pictures of skulls on them, with tiny angle skulls floating in the background. And as we all know, once you buy the clothing, you are locked in a Devil’s agreement to show up to any event they throw.
I’m not saying the Affliction card doesn’t look sweet. It does. But I actually find that this informal poll is showing a growing trend in mixed martial arts events. Increasingly, as we are saturated with event after event, our desire to drop mad dollars to see shows drops considerably. In this case, most of us choose to watch comfortably at home, where the view is better and the seats are cheaper. This wouldn’t be a big deal if smaller promotions had access to millions of pay-per-view buyers, but in truth, that isn’t very likely. Instead, this sport will continue to chew up and spit out even wealthy investors trying to break in.
My advice to Affliction: rather than risk all the money you make from stupid rednecks who pay 80 bucks for a shirt on throwing money-losing events, why don’t you go back to your old bread and butter, and ride the wave while it lasts. Fashion is fickle man. One day, your Megadeath look will be out, and shirts with ponies and rainbows will be in… and then, Fightlinker will rule all!