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That G4 deal keeps coming up

Every time a UFC happens the media gets a chance to pin Dana White down and ask for updates on the dozens of things going on in Zuffaland. This UFC, we’ve got an update on the current situation between the UFC and Spike.

“Again, what The Wall Street Journal put out and what everyone is saying, none of that stuff is true. People are out there speculating about what’s going on. We have no deal with anybody. We’re out there talking to everybody. So I don’t buy into that stuff, but when deals are done and everybody does what they’re going to do, then we’ll see what happens.”

But a source at Spike, speaking on the condition of anonymity, indicated that the company has essentially abandoned any notion of a new deal with the UFC, since it believes the UFC is “very close to a deal with G4.”

“They want their own channel, and this is an opportunity for their own channel,” the source said.

As for the programming moves, it’s “pretty obvious why we’re doing what we’re doing,” the source said, but it hasn’t resulted in any animosity between UFC and Spike employees.

“We’re all just doing our jobs,” said the source.

Who knows if Mystery Source from Spike knows what’s what, but for what it’s worth is generally more reliable than MiddleEasy and it’s Sunday Morning Rumor Mills, so there’s that. Here’s just hoping that ‘a deal with G4′ means a deal with all of Comcast to do crazy UFC madness on G4, Versus, NBC, USA, and on and on and on. If it’s just G4 and Versus, then I’m gonna do some armpit farts and start looking for a new sport to blog about because that just ain’t gonna get things done. It’ll be the worst TV decision the UFC has ever made … like ION times a bazillion.

  • Mixed Martial Adam

    Leaving Spike seems like a terrible idea. The UFC will not be on NBC as it won’t be able to pull in enough ratings to warrant a regular time slot. How many MMA fans on this site watch NBC? Anyone? Anyone? Bueller?

    The Comcast side of things is potentially sweet, but unless the UFC is willing to take a giant step backwards to build up their own network, this is a terrible idea at this point in time. Spike TV may not be network television, but it does have viewers and it has access to the casual fan. Since the casual fan is an idiot (generally), this seems like a good fit. You can look at the ratings for Marquardt/Salavarry to prove that.

    G4/Verus just doesn’t have the same access to the casual fan and I can’t imagine that the UFC (as a sports organization) is ready for regular spots on the major Comcast stations (or ready for the media scrutiny that would follow). The UFC doesn’t have the power to pull in the viewers NBC would be looking for and the MMA image is not going to jive with it’s regular viewing audience. One hematoma and the letters (not emails, or calls, actual hand written letters) will pour in. It’s not worth it to go to an inferior network just to put on three or four network shows a year. If this was a Fox affiliate, I’d actually have a different opinion just because of the difference in the age and demographic of the viewers compared to the Comcast family.

    Hopefully Dana realizes that the sport is still growing before he sinks a billion dollars into making his own version of Spike TV jr. when Spike TV is already built up and waiting. Four more years on Spike would do the sport a world of good and maybe by then NBC would be ready for a swim in the UFC waters rather than just dipping their toes in from time to time.

  • Billytk

    I’m afraid Dana’s ego may have him thinking he can start/run a UFC network and be successful without a established audience base like SPIKE has

  • frickshun

    This is why none of you are rich. You gotta think big & take risks!!

    They’ll use Facebook & Youtube to leverage it. They’ll put real cards on for free (remember those). They’ll cozy up with more media to get better coverage. If they want it to work, it will.

  • Grappo

    I hope they stay on Spike only because I don’t have Versus or G4 on my current package.  But if they don’t, I’m sure they’ll be fine.  It’ll take a little time to establish themselves on another network, but the people will go where the fights are.

  • Letibleu

    Holy shit, I didn’t realize how many fans here were more business savvy than all of the executives at Zuffa combined.

    It’s a little hard to extrapolate anything from the very little details we do have. Trying to look intelligent and saying on a forum what they should or should not do is retarded. It would be the equivalent of pretending to be able to diagnose cancer over the net.

    The other thing I noticed with everyones is nobody seems to look past their noses (for a few though that can be very very far). Whatever is going on, its with the next 10 years if not more in mind.

    The other other thing I noticed is everyone is thinking”UFC” is purchasing which is false. Zuffa is purchasing and will grow its multimedia arm. UFC is but a piece of all this.

    At the end of the day there is one thing consistent with the direction Zuffa has been heading. Slowly but surely cut out the middlemen that make profit off their back and keep the money for themselves. More than half their revenue from PPV product and television product goes into other companies pockets. They are slowly changing that in the form of long term projects.

  • frickshun

    Ha!! Leti trying to sound smerdt!!

    What other multimedia shit does Zuffa have besides the fucking Ultimate Meet In The Middle And Bang Championship??

  • Letibleu

    Im just pissed cause my HDD died this morning. I only got half my shit off it before it made a sound that resembled a squirrel with its hind legs stuck in a garbage disposal unit. Being lazy with backups is not problem until the schnitz hits the fan.

  • scissors61

    How many MMA fans on this site watch NBC? Anyone? Anyone? Bueller?

    Parks and motherfucking Rec, son. Parks and Rec. 

  • frickshun

    ^^She had (has?) a cartoon called “The Mighty B”. One of the funniest, smartest kid shows out there. For some reason, it didn’t catch on w/my girls but I always tried to make them watch it… I could secretly watch it. Amy Poehler is fucking funny. Funnier than a topless pic of Subotic on Facebook.

  • scissors61

    poehler fucking rules, so does nick offerman. ron swanson is the man i wish i could be (sans the nutty libertarian stuff i guess). 


  • Letibleu

    Sad news for us, great news for Joan> His Photoshop folder was part of what I lost in my  HDD failure this morning. I still have Agent’s and Phoenetixs’s as a consolation though.

  • Letibleu

  • frickshun

    Leti–>please grab Subotic’s topless shots!!

    Love ya, Subes.

  • Letibleu

    I dont grab anything, I only take what is given. I dont want to embarrass anyone. BWAAAAAHAHAHAHAHAH. If you hand em over they will surely wind up being used.

  • FiveBoltMain

    so no more pics of me leti?

    this makes me a sad panda :(

  • iamphoenix


  • CAP

    I back up my computer about as much as I brush my teeth. Neither are working very well for me these days.

    My iPod just took a shit. It still works but I lost EVERYTHING on it. All playlists going back over 3 computers. Digital media is awesome! Til you lose it.

  • frickshun

    ^^That does suck.