Hoping for a blip of originality in the promotion of UFC events down the road? Then cross your fingers and make a wish for UFC: Rio, because…
according to information unearthed by our collaborator Junior Samurai, Anderson Silva is about to sign a contract with a TV network (probably Rede TV!) to have his own weekly show.
To start, the program will be of temporary nature, running until the August 27 UFC Rio event. The idea was negotiated as a part of a marketing strategy by 9ine, the publicity firm of Brazilian soccer superstar Ronaldo, which manages the fighter’s image. The idea is to promote the champion and the UFC on Brazilian network television.
No word on what kinda show it’ll be – a boring by the numbers countdown type snoozer, or a wacky Brazilian variety show of insanity as the above image from the original report implies. Between Anderson’s Michael Jackson dance moves and Wanderlei unveiling the boy band I assume he’s now a part of, I think that’d be way more awesome than any of the standard heavy guitar / intense looks / shirtless men crap we normally get.