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The Incredible Expanding UFC on FOX post!!!

(Junior Dos Santos shows off how he messed up his knees in this picture from MMA Fighting’s Esther Lin)

Preliminary ratings are in from Saturday night and they’re … eeeh. Okay, I guess?

According to the people at TV by the Numbers, the hour long show did a 2.4 rating with a 7 share at the 18-49 range. Total viewers for the initial estimates are 4.65 million.

Here’s some more context from MMA Convert for those numbers:

For it’s timeslot, it placed second in the demo, one tenth behind the Stanford vs. Oregon football game and third in overall viewers. Both the game (7.11m) and a repeat of NCIS (5.5m) garnered more viewers. The episode of COPS that immediately preceded the UFC broadcast on FOX also drew more viewers (4.81).

While I wouldn’t say the broadcast was a failure, I’d say the one hour single fight format for MMA events isn’t very condusive to getting the kind of numbers the UFC is gonna want on FOX. Worst of all, these numbers didn’t come close to beating out EliteXC’s Kimbo Slice / James Thompson 2008 fight on CBS. That fight managed to pull in two million more people. Oh snap!

The big problem is how to guage ratings considering there was all of a minute’s worth of actual action. Sports fans tend to channelsurf when the action isn’t going – between periods, halves, intermissions, and all that jazz. When the actual product delivered ended up being measured in seconds, how does that affect the ratings? Estimating ratings seems more voodoo than science to me, so who knows how accurate they are?

Dana White sounded slightly defensive at the post-event press conference regarding that fateful decision to run the one fight and one fight only:

“For anybody to bitch about this fight, and they didn’t get to see this fight…shut up,” White said following UFC on FOX, which took place at Honda Center in Anaheim, Calif.

“You should have bought tickets, then, if you want to see all the fights and you don’t want to watch it on Facebook,” he said. “Seriously, shut up. I don’t even want to hear it.”

Hey bro, most people are saying this because it would have been better for YOU, not us hardcore fans. We watched that shit online. We got the full experience. But the whole point of the UFC on FOX is to expose the sport to new people. 65 seconds of exposure is obviously less awesome than 16 minutes.

I’m really hoping the takeaway from this event is ‘No more 1-fight broadcasts.’ But I’ve read articles that say future FOX broadcasts are going to feature 2 or 3 fights over 90 minutes. WTF? Hey, I’m not against change, but dumb change? As we learned last night, less is definitely not more.

, but I asked my doctor to help me because it’s the fight of my life and I can’t miss that fight.”

So basically another major fight that would have been scuttled. I guess the trick is to hype a fight up so huge neither fighter will dare pull out.

  • iamphoenix

    MOAR

  • scissors61

    MMA fans must be the most neurotic motherfuckers ever. Seriously. All over the internet, people going nuts that the fight wasn’t long enough, that it won’t gain fans, blah blah fucking blah. Barely any mention that Dos Santos KO’d an undefeated champion in under 2 minutes. I swear, we’ve all gotten to a point where we’re so worried about how the sport is growing, UFC buyrates and all the bullshit that we forget to actually enjoy the goddamn fights from time to time. This shit’s a marathon, not a sprint and I’m totally satisfied with the results tonight. I ain’t even fuckin’ worried. Good stuff all around and I look forward to more.

  • iamphoenix

    should have been 10 seconds longer.

  • agentsmith

    Was that really all they showed on Fox? Sportsnet opened their broadcast with the Henderson/Guida fight, then Cain/JDS, then another undercard fight with Johnson/Harvison. So what did Fox do for the rest of the hour?

  • AcadianBacon

    Was great.  Perfect for the ADD generation. Overeem beats Lesnar, then beats Dos Santos. Epic marketing ploy for the UFC.

  • Symbul

    Adios, Mexican PPV buys!

  • I am the Liquor

    Los mexicanos no tienen cable.

  • thingvolds

    LOL JDS PUSHED THAT SHIT IN, OLD COUNTRY WAY. NICE PICK SUBO, JUST KIDDING YOU’RE A FOOL

    THIS FIGHT HAS TURNED INTO A NIGHTMARE FOR DANA AND ZUFFA

    THEY MAY NEVER RECOVER FROM THIS EPIC BACKFIRE

    THAT’S WHAT HAPPENS WHEN YOU TRY TO CASH IN ON THE “MEXICAN FIGHTER” ANGLE, BUT YOUR “MEXICAN FIGHTER” HAS A WEAK CHIN

    CAIN VELAZQUEZ = WEAK CHIN

    JDS = COCKSTRONG

    DANA = HUMILIATED

    FOX = DISGUSTED

    THINGVOLDS = CORRECT AS ALWAYS

  • frickshun

    capslock.

  • iamphoenix

    agent smif, the other fights were on facebook. FOX had a half hour of bg and hype for the fight.

    just funny with all the captain hindsights around.

  • frickshun

    Dana was thoroughly disgusted during the post-fight wrap-up……”I don’t understand why that stupid fucking wetback didn’t shoot!! FUUUUUUUCK.”

  • G Funk

    I like how JDS is sittin next to a 40 Old E!

  • Marley Marl

    Glad I got the sportsnet broadcast, crazy that there was only one fight on fox but Wow!

    I’ve read alot of comments about danas words post fight being negative too, thats to bad.

  • theinsaneoneJustinMcCully

    I don’t like CHANGE!!!!11111

  • Morghen

    Frick, you’re not going to be able to get Volds to listen to anything unless you post a picture of a dick to go with it.

    Otherwise his eyes just skim right past it.

  • Mal666

    Yeah i seen Bendo/guida open on sports net also ….sweeet fight Guida has a crazy cave man fighting style .. i love it

  • Mal666

    If i was JDS i would of been pissed at Dana ( the worm ) Instead of feeling like a champ he gets to feel like a disappointment to his boss … WOW i wish i wasn`t banned from his twitter or i would comment lol

  • shillyer

    Darren beats Kid, thats the most important part of last night. 

  • iamphoenix

  • G Funk

    HAHHAHAHA! I <3’s me some penix!

  • iamphoenix

    this was me after JDS put cain in a pokeball

  • FilmDrunk

    As far as priorities go, UFC going mainstream is about 10 slots below me being able to see and DVR the goddamned fights. Yeah.. I’ll take pay-per-view, thanks.

  • iamphoenix

  • thingvolds

    i bet jds can wail on guitar irl. he can do pretty much anything, due to high cockstrength

  • Letibleu

  • Blackula Jonez

    Props to Phoenix, Leti and Thingsvolds for bringing the lulz.

     

    If I ever change my gamertag its going to be Galaxair Oilcream. Lol @ getting clobbered in under 2 mins = getting put into a pokeball.

  • Letibleu

    Alternative ending only available on the DVD:

  • Reverend Clint

  • Letibleu

    This one is lame, but i thought it might spawn some ideas for others.

  • iamphoenix

  • glassjawsh

    ok that made me l.o.l you bastard

  • agentsmith

    Yeah, the pancakes one worked on me. You exploited my love of pancakes!

  • CAP

    Maybe that’s a 40oz of Tacate that JDS is drinkin on! And pancakes. Pancakes.

  • iamphoenix

    lol so leti’s Cain smashing in JDS’ face in pic gets removed but his 20 inch dick shooting jizz babies pic is perfectly acceptable?

  • glassjawsh

    somebody please gif that panda that pisses in the other pandas mouth except with JDS head

  • iamphoenix

    omg. leti. omg. leti do it omg do it. leti.

  • Letibleu

  • Letibleu

    Actually I was doing machida standing over JDS.

  • Grappo

    shoops are golden

  • frickshun

    How did you guys get so good @ Mario Paint?

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