Golden Boy Promotions – the boxing promotion company spearheaded by Oscar De La Hoya – and Affliction Entertainment on Saturday are set to announce a partnership between the two companies.
Golden Boy Promotions’ CEO Richard Schaefer and Affliction vice president Tom Atencio will make the announcement during the Ricky Hatton vs. Paulie Malignaggi press conference at the MGM Grand in Las Vegas. Golden Boy is one of the promoter’s of the boxing match set for Nov. 22 at the MGM Grand Garden Arena.
So it seems to me that Affliction continues to branch out in search of an angle which will allow them to break into the profitable end of the fight game. MMA wasn’t going to cut it alone so they added heavy metal music. That didn’t help much so they’re now stuffing boxing in there to see what happens.
The good thing about boxing is that it’s PPV revenue isn’t ‘owned’ by one company like mixed martial arts is. Golden Boy already has a damn good track record of getting people to pay retarded money for their fights, so that’s a plus right there. But will that translate into more PPV buys for Affliction in January? If the plan is to do a boxing/mma hybrid event, will that shit attract fans from both sides or turn them off? I’m a general fan of both sports but even I’m questioning the concept of mixing these sports together. It will be interesting, for sure. Will it change the words of boxing and MMA? Doubtful.