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The price the UFC is paying to put the title on FOX

UFC brass have been talking a lot about how much money they’re giving up putting a heavyweight title fight like Junior Dos Santos / Cain Velasquez on free television. How much? MMA Fighting takes a looksie:

According to Sports Business Daily, the UFC forecasted that if it was on pay-per-view, a Velasquez vs. dos Santos heavyweight title fight would have brought in about 800,000 pay-per-view buys.

That would have made it a huge success and financial windfall. By those estimates, the event would have raked in about $40 million in revenue, money which is shared by cable and satellite pay-per-view distributors in splits which are not public record but believed to be near 50/50 with some variations. That would have meant around $18-20 million in revenue for the UFC. Even if the event did 400,000 buys — a number which SBD suggested was more likely given the results of recent similar fights — the promotion still would have earned something around $8-10 million in revenue.

But can you put a price on a successful first broadcast show? How much is that worth to the UFC in the long run? The UFC is fortunately running with a long-term vision and the assumption that lost revenue now will translate into way more fans in the future. And if they keep on putting up fights like this, I don’t doubt them. It also says something that they were willing to give up a fight this big in a year where virtually all other big business matches have fallen victim to the great gypsy curse of 2010-11.

  • G Funk

    Ok UFC I got it. Now just air the fucking show already.

  • frickshun

    Still can’t believe neither guy got hurt for the most meaningful fight our sport has seen.

  • malonth

    I believe that PPV projection is quite exaggerated. Brown Pride has never defended the title and, indeed, hasn’t fought in over a year. In fact, Brown Pride has only 9 professional fights. So Brown Pride has hardly even built up a fan base.

    With all his idiotic focus on his “Mexican Heritage”, Brown Pride can kiss my white Irish ass! I’m fans of all the UFC champs with the exception of Brown Pride. I don’t see Silva or Jones making a racial thing out of being champ.

    Also, Brown Pride has no personality. What a freaking bore the guy is. As one Irish-American to one Mexican-American, here’s hoping you get your ass kicked by a Brazilian. Go Cigano!!

  • iamphoenix

    i enjoyed muppet fucker and nignog. I wonder if you can be a muppet fucking nignog?

  • agentsmith

    ^ Wow, they even got porkchop in there. That must be the most comprehensive list of slurs in the universe.

  • noiseless

    can’t wait for this fuckin fight..


  • iamphoenix

    tape head is pretty cool too. If only my grandmother raised me I would have already known all these!

    I would also like to make an addition to this quality list.

    I hereby nominate adding Jazz Band Player to the list of alternative names in which to call other people based on their skin color, lack of color, religion, stereotypes, region, hairstyle, facial structure, monetary levels, headwear, and culture.

    All in favor post a comment below.

  • agentsmith

    I hereby second penix’s worthy addition to the list.

  • DJ ThunderElbows

    I think JBP should be the only insult allowed in the chats.

  • frickshun

    ^^I got banned for it so BEWARE!! But that’s only cuz Remico is a straight up JAZZ BAND PLAYER!! And that’s coming from a Bagel Dog Nickel Nose like myself.

  • CAP

    Wow that pretty much covers it!

  • Del Fuego

    I like how their noses are broken in opposite directions in the poster. It gives the picture symmetry.

  • P W

    I’m ashamed to admit it, but I actually look forward more to Brock vs. Reem than this fight.

  • iamphoenix

    how the fuck do you ban JBP? doesn’t make any sense to me.

    also not on this list(i think)

    mondays, for blacks because nobody likes mondays

    canadians, for blacks because nobody likes canadians

  • Letibleu

    Because  we burned down the White House once. Get over it. Can’t be for the health care because almost every other developed  (and many under developped) country also has a form of free universal healthcare (USA, Mexico, Haiti, Jamaica are pretty much the only places where people pay from their pockets for a doctor visit/prescriptions).

  • Predator8u

    maloth my sentiments EXactly! racism is inherent in all MonkeybeingS. IF monkey looks different then me/ my community then we act/treat them differently. Its just are part of Evoution.

    Rasicm is a joke. All it is, these days is people projecting there own hate/insecuritys at others different from themselfs

    That being said Im rasist.  JDS all the way