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The UFC is on ESPN (UK)

The UFC is now on ESPN, but not THE ESPN. It’s the new ESPN that’s just started in the UK:

ESPN has officially announced that it will broadcast UFC programming in the UK, starting with UFC 101.

The ESPN UK channel will launch on Monday August 3rd on Sky Channel 417 and in High Definition on Sky Channel 443.

UFC UK Division President Marshall Zelaznik said: “We are ecstatic to announce that ESPN is the new home of the UFC in the UK and Ireland. ESPN is one of the most trusted and respected brands in all of sports broadcasting, and we are thrilled to be working with them as they launch their new channel in the UK and Ireland.

The deal apparently comes with some cool bells and whistles for UK fans (above and beyond getting everything for free … bastards) that we should learn about soon. I assume Dana White will be providing info on that at his big Friday press conference. Or maybe not – press conferences about nothing seem to be all the rage right now.