Dana White imagines a future with no PPV:
“Yeah, I do believe there will be a day when there probably isn’t pay-per-view.”
The UFC has grown into a global force under the guidance White, the Fertitta brothers, and the rest of Zuffa, and it will continue to do so.
“With this Fox exposure, we’re only a few months into this deal, but yeah, as we continue to put on shows and showcase talent over the next several years, the fan base is going to grow bigger and bigger and bigger.”
“As the landscape in television continues to change – a lot of people believe everything is gonna go to the internet,” said White recently.
But until the transition between platforms is complete, watch yo back. From UFC.com:
As part of the on-going initiative against online piracy, Zuffa LLC, the parent company of the Ultimate Fighting Championship® organization, was successful in taking down and seizing the records of www.greenfeedz.com, a website which illegally streamed a dozen UFC® Pay-Per-View events.
The records detail the email addresses, user names, number of events users illegally streamed and the IP addresses of all users who registered to watch pirated UFC events. The website had illegally streamed all UFC PPVs from UFC 130 to UFC 142, and the user records date back to May 28, 2011.
Zuffa will be pursuing these claims through its counsel.
You may remember Dana White saying he couldn’t wait for the FBI to start kicking in doors and dragging people who watch pirate streams to jail. Well, this sounds like a very proactive step towards making that happen. We’ll have to wait and see if the promotion goes after more than just the guys distributing the stream, but at the very least it’s clear that’s what they’re implying they’ll do.
The goal is undoubtedly to scare streamers away from stealing the UFC’s stuff, but similar tactics didn’t exactly go over that well when the music industry started going after individual pirates. You’d be hard pressed to find a serious UFC fan who hasn’t turned to some sort of copyright violation over the years to see the sport they love, so there’s probably a lot of sympathy out there for these evil thieves and criminals.