All that talk of Affliction president Todd Beard punching preggo chicks in the belly and fucking over the elderly wasn’t exactly helping his company’s reputation. And threatening to kill Randy Couture wasn’t exactly an awesome business decision either. People were wondering how far the fallout would go, with speculation ranging from Donald Trump ditching them to rifts with Showtime and HDNet. Honestly, the sky was the limit as far as how bad this could be for Affliction.
Now it looks like Beard has made his first smart decision of the month: he’s falling on his own sword.
SEAL BEACH, Calif., Nov 14, 2008 /PRNewswire via COMTEX/ — The board of directors of Affliction Inc. announced today that it received and accepted the resignation of Todd Beard as an employee of the company. Mr. Beard is one of the original founders of the clothing company based in Seal Beach, California. The resignation coincides with a public apology for comments made by Mr. Beard and directed toward Randy Couture and his wife Kim Couture regarding their business relationship.
Mr. Beard also disclosed that he will be seeking treatment for anger management and alcohol abuse.
According to Mr. Beard, “I would like to apologize for my comments that may have offended Kim and Randy Couture and Mr. Spira. I had a long-standing relationship with the Coutures and I was deeply and emotionally hurt by some of their recent business decisions. I have only the best of intentions for the success of the Affliction and Xtreme Couture clothing brands and understand that there are personal issues I must address.”
This wraps up the whole hairy situation quite nicely. Sure, Affliction is left a little less legitimate on account of all this, but at least they can say they took the right steps to fix the problem. Sayonara, Beard. We hardly knew ye. But what we learnt was pretty horrific.