I give props to Bud Light for having the balls to put their logo in the middle of the octagon where it regularly gets slathered in blood, but ESPN’s Jake Rossen points out that they’re still keeping the sport at arm’s length even with advertising shown during UFC events designed to cater to UFC fans:
Since signing on to be a company sponsor in 2008, Bud Light has maintained a curiously distant attitude about saturating their marketing with a UFC presence. Instead of commercials featuring fighters, promotional displays of Anderson Silva and Liddell were under limited distribution; a 90-second commercial during a Spike prelim special Saturday had a bunch of generic dudes making only vague reference to “the fight” on television. MMA as a corporate darling is still a concept under construction.
If you want to see an example of a company that really gets behind advertising with the UFC, check out Brisk’s stuff, which features a Chuck Liddell puppet jump kicking women in the face:
Now that’s what I’m talking about.