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UFC ditches Setanta

After a brief glimmer of hope appeared for about 5 seconds, Setanta resumed it’s complete collapse; first losing it’s Premier League Football contract and now it’s UFC deal. Here’s UFC UK pres Marshall Zelaznik with the official confirmation:

“It was with great regret that the UFC ended its relationship with Setanta. Over the last two years, Setanta has helped the UFC become the biggest indoor sporting event in the British Isles.

“They were the right partner for us at the right time as we continued to build the sport of mixed martial arts and our brand.

“Throughout the last few weeks we have been kept informed of the situation at Setanta and therefore we are in a position to ensure our UK and Eire fans will not miss any of this summer’s huge UFC events, commencing with UFC 100 in July.

“We will be announcing the new home of UFC shortly but assure our fans they won’t miss any of the upcoming super-fights.”

Smart move on the UFC’s part to jump ship before Setanta went into administration (something that actually just happened a few hours ago). The only question now is where they end up now … if they will land a good Spike-level channel or a less popular Versus-style one. My money goes on them returning to Bravo, but just for reference Gareth Davies (who looks like Bono’s brother) has a list of potential homes. Here’s the order of potential stations from best to worst: Sky Sports > Channel 5 >Virgin > Bravo > Nuts.