With the recent ratings for TUF and ‘UFC on FX’ and ‘UFC on FUEL’ being dogshit stamped into a carpet, it’s nice to hear some positive news. From Brazil, where everything is coming up Milhouse for the UFC:
In Brazil on Globo, the top-rated network in the country, coverage of UFC 153 did a 20 rating and a 54 share according to Ibope, the Brazilian ratings service. No audience number was available, but based on prior UFC shows that have done similar ratings, it would be somewhere between 20 million and 25 million viewers.
What that means is that one out of every five home in Brazil was watching the fights, and even more impressive, more than half of the television sets that were on during that period were watching the fights. The number is even more impressive because the network coverage, which only aired the Antonio Rodrigo Nogueira vs. Dave Herman and Anderson Silva vs. Stephan Bonnar fights, aired from 12:40 a.m. to 1:30 a.m. in Rio de Janeiro.
Now if only we could get some of that attention back here in North America. A few UFC on FOX events with gangbuster numbers sure would do a lot to turn around the pessimism that seems to be growing. We need another Griffin Bonnar moment! Unfortunately, the last one (Bendo Guida) didn’t make it onto TV because of moron executives.